Saviors of Brick-And-Mortar Retailers: BLE Beacons [INFOGRAPHIC]

THE SAVIORS OF BRICK-AND-MORTAR RETAILERS BLUETOOTH LOW ENERGY BEACONS IN-STORE CUSTOMER BEHAVIOR 85% have used a mobile shopping app while inside a store 81% Search Sales/Offers 61% Research Information 26% Make Purchase Online 13% A Pay In-Store Purchase IN-STORE CUSTOMER EXPECTATIONS How do they like to learn about products and offers while shopping? 65% SMARTPHONE 54% FRIENDS 38% SALES ASSOCIATE 20% PERSONAL SHOPPER 80% of mobile owner want mobile-optimized product info Which mobile app features do consumers most want to use? 80% 78% PUSH PRICE NOTIFICATIONS COMPARISON TOOLS 62% LOCATION & INTEREST BASED CONTENT 58% 19% LOYALTY PROGRAM MasterCard INTEGRATION ABILITY TO PAY WITH MOBILE PHONE BEACONS CAN HELP WITH PROXIMITY MARKETING: Deliver targeted messages and mobile coupons to shoppers that are triggered when in the range of a promoted item. WAYFINDING: Guide shoppers through an in-store experience using notifications to direct customers to different departments or showrooms. PERSONALIZATION & REWARD SYSTEM: Suggest additional products / add-ons / complimentary gifts based on customer preference and past purchase history. estimote SELF-SERVICE: Provide opportunity to scan in-store items via mobile phone and in-store staff. save time for both shoppers CONTACTLESS PAYMENT: Smart & Secure Mobile Payments WHO STARTED USING/TESTING BEACONS? ARMANI Levi's Waitrose Carrefour Nısa Nisa Walmart HACKETT making a difference locally LONDON 50% of Top 100 3.5 Million WU installed by the end of 2018 Retailers in the US are active beacons will be testing beacons this year 60 Million iBeacon units will be shipped by 2019 WHY SHOULD RETAILORS CARE? 689 Billion In-store sales due to smart- phone interaction by 2016 In-Store App use is 16.5x higher for users who received a Beacon message 62% of Consumers share local deals with friends 63% of Consumers feel a coupon is the most valuable form of mobile marketing (R RISHABH SOFTWARE www.rishabhsoft.com facebook.com/rishabhsoft twitter.com/rishabhsoft Reference Sources: http://www.motorolasolutions.com/web/Business/Products/MPact/_Images/MPact_Infographic_FullSize.jpg https://www.marketingtechblog.com/wp-content/uploads/2014/03/swirl_beacon_FINAL-640x3196.jpg http://www.chainstoreage.com/article/use-case-beacons-personalized-customer-brand-interaction http://tapcrowd.com/5-ibeacon-use-cases-for-retail/ http://www.mobisfera.com/summary-real-cases-close-real-using-ibeacons/?lang=en http://www.getelastic.com/beacon-infographic/ http://www.forbes.com/sites/gregpetro/2014/10/08/how-proximity-marketing-is-driving-retail-sales/