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Samsung Galaxy S5 Release

SAMSUNG GALAXY S5 RELEASE IMPACT ON TRADE-INS ACROSS 40+ STORES SAMSUNG When a new handset is announced and released, we have the unique opportunity to see the spike in trends like online valuations, trade-ins of consumer's old devices, how the new device impacts depreciation and, more importantly, what devices consumers want to swap for the new handset. 1245 12:45 Mon, 24 February Ashley Turner, Co-Founder ( LAUNCH IMPACT ON PREDECESSORS SAMSUNG GALAXY S4 SAMSUNG Valuations 1245 12:45 +256% Thu March 14 "The release of the Samsung Galaxy S5 saw loyal Samsung fans rush to value, trade-in and upgrade " y 23 c Trade-ins +150% Samsung's Galaxy S4 and S3 have already lost large chunks of their trade-in value, due to a spike in trade-ins since the Galaxy S5 reveal. Price drop -10.2% Phone Contacts Messaging ntenet SAMSUNG SAMSUNG 12:45 Valuations Valuations Valuations Barcelona +102% Thu 3 May +288% +99% Trade-ins Trade-ins Trade-ins +196% +89% +45% Price drop Price drop -6.6% Price drop -1.34% -9% SAMSUNG GALAXY S3 SAMSUNG GALAXY S2 SAMSUNG GALAXY S TRADE IN MARKET SHARE SAMSUNG 21% UP FEB-APRIL 2014 All smartphone brands except Apple and BlackBerry have seen an increase in trade-ins since the Galaxy S5 reveal in February APPLE BLACKBERRY SAMSUNG NOKIA НTC DROP DROP INCREASE INCREASE INCREASE -17% ▼ -6% +39% +4 % +32% BRAND TRADE-IN SHARE 2011-2014 Nokia's trade-in market share has seen a fall over the last three years, as smartphone competition increased - but Samsung's has continued to grow. 40 35 30 25 20 15 10 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2011 2012 2013 2014 NOKIA SAMSUNG SONY ERICSSON I BLACKBERRY APPLE нТС New releases can have a huge impact on the smartphone trade-in market THE IMPACT OF GALAXY RELEASES 40% INCREASE IN SAMSUNG IN VALUE 127% SPIKE IN VALUATIONS 20%. OF THE GALAXY RANGE DURING DROP THE GALAXY S4 TRADE INS DURING THE RELEASE (MAY 1st - MAY 20oth 2013) RELEASE OF THE GALAXY S4 SAMSUNG GALAXY S SAMSUNG GALAXY S2 SAMSUNG GALAXY S3 SAMSUNG GALAXY S4 SAMSUNG GALAXY S5 100 40 2010 2011 2012 2013 2014 GS - Jun 2010 GS2 - May 2011 GS3 - May 2012 GS4 - Apr 2013 GS5 - Apr 2014 Trade-in spikes shown here reflect people trading in due to Christmas and new releases - we will expect some Galaxy S5 trade-ins within the month. TOP 5 DEVICES TRADED-IN FOR A SAMSUNG GALAXY S5 We collect what phone people upgraded to, showing brand and platform churn #1 #2 #4 9:02 9:00 23 196% spike 182% 210% spike spike SAMSUNG GALAXY S3 SONY XPERIA MIRO #3 #5 APPLE IPHONE 4S 184% spike 147% spike APPLE NOKIA LUMIA 10 20 IPHONE 5S TOP 5 NON -SAMSUNG VALUATION SPIKES AFTER THE GS5 ANNOUNCEMENT CompareMyMobile saw a spike in people seeing how much money they could get for non-Samsung devices following the Galaxy S5 reveal #1 #2 #4 SONY 9:00" 266% spike 233% spike 142% spike Monday January SONY XPERIA Z1 APPLE IPHONE 5S #3 #5 XPERIA SONY XPERIA MIRO 188% spike 133% spike APPLE NOKIA IPHONE 4S LUMIA 10 20 Press contact: COMPARE MY MOBILE f | s Google+ Compare My Mobile O Pintererst/comparemymobile Ashley Turner - Co-Founder (+44)7590 116 943 [email protected] .COM Available on the Available on the J'App Store 'Android Market

Samsung Galaxy S5 Release

shared by Ashley_Turner on Apr 16
Co-founder of CompareMyMobile Ashley Turner designed this infographic to visualise the affect that Samsung's Galaxy S5 launch had on the smartphone trade-in market. The graphic shows the boost in t...


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