Sales and Marketing Automation Infographic.

ROLE OF SALES AUTOMATION AND MARKETING AUTOMATION TOOLS LEAD Marketing automation Sales automation tools tools INTEGRATING SALES CALL Sales automation tools help your sales team achieve efficiency. The tools help in recording and analyzing the calls. CREATE A MARKETING CLIENT BASE The first and foremost rule of creating a marketing strategy is to have a solid client LEAD SCORING base. Filter the leads based on their interests and preferences. Allot the score to the leads who are more likely to mature. SEGMENT AUDIENCES Once you know what your targeted audience is. Segment them based on their preferences, interests, and behavior. AUTOMATE OUTBOUND EMAILS Just like inbound emails, you can automate the outbound email system, too, instead of burdening your sales representative with the tasks of sending emails manually. AUTOMATE ROUTINE MARKETING TASKS The most significant benefit of marketing automation is to automate mundane tasks such as creating and automating content for social media posts despite setting the content manually AUTOMATE FOLLOW-UPS Sales teams can use the filters criteria to dissect the potential customers and clients from the unrequired ones. INTEGRATE MARKETING AUTOMATION WITH CRM CRM with marketing automation allows you to collect relevant customer data and engage them on its basis. INTEGRATE CRM When you integrate CRM with sales automation, there is no chance, you will miss NURTURE AND TRACK out on any of the leads. LEADS An efficient marketing automation platform allows you to identify the elements of your content marketing strategy as to what is driving more conversion rates and revenues and click through rates SCHEDULE DEMOS Once you know the leads, you can engage them through demo automation. It means you can create content based on a prospect's interests. SEO AND MARKETING AUTOMATION Many companies fail to understand that SEO plays a significant role in marketing automation as it indirectly or directly helps in CLOSE THE DEAL nurturing leads. You can finally analyze the leads who are interested in your product with the help of real-time insights, and by knowing them, you can reach up to them with relevant offers and close the deal. | ΡPPYBIZ Source: https://www.peppybiz.com/blog/sales-and-marketing-automation