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RUN> The Mobile Opportunity

RUN> MOBILE OPPORTUNITY the In 2012 mobile advertising grew 110% total online advertising spend grew 15.2% Source: http://www.iab.net/media/file/IAB_Internet_Advertising_Revenue_Report_FY_2012_rev.pdf But history shows that spend follows usage: In the past 3 years, the gap between time spent on the internet and ad spending has closed substantially COMBINING DISPLAY wWITH MOBILE VIDEO ADVERTISINGEMENT 13% > ad $ spent US 28% consumplion time 365 PERCENT 22% + ad $ spent Source: Rhythm Insights, Q4 2012, average engagement rate for campaigns that included video and display units (banners, full page ads). Mobile display average: MediaMind, "Global Benchmarks Report H1 2012. 26% >consumption time Source: Mary Meeker Internet Trends, 5/30/12 Worldwide Mobile Ad Spending SHOPPING via mobile device 81% in 2012 $23,600,000,000 INCREASED BY 2012 2013 2014 2015 2016 Source: CNET $6,400,000,000 Source: BusinessWeek http://www.businessweek.com/articles/2012-11-01/mobile-ads-are-the-future-dot-theyre-also-lousy#p1 .10% CTR 3% CTR .86% CTR US US DESKTOP BANNER STANDARD MOBILE BANNER MOBILE 250% increase RICH MEDIA 760% increase Source: MediaMind AD PLATFORM* Source: Media Mind Sample data taken from Crisp Media ad platform overall 2900% increase WAYS TO ENGAGE IN AD photo galleries тарs videos games BOTTOM LINE: Mobile ad spend is poised to catch up with consumer usage. THE RIGHT MOBILE AD + THE RIGHT TIME + THE RIGHT FORMAT = ENGAGEMENT 600 105

RUN> The Mobile Opportunity

shared by keithcls on May 03
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Online advertising is undergoing a sea change, with more users accessing the Web by mobile and connected devices than ever before. RUN> has summarized the opportunity available to brands.

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