Click me
Transcribed

RTB Decision Process

DATA GATHER Receive data from ad impression - matches against cookie pool & advertiser campaign data TARGETING RULES DATA BUDGET TARGETING RULES GATHER RULES Filters advertiser Google ADX auction host sends Advertising Imp/user data to campaigns/creative's for targeting rules that might restrict campaign availability uStart Bidder THE RTB DECISION PROCESS BUDGET RULES 3. Google ADX Evaluates campaigns for predicted performance. Filters campaigns against budget (CPC) INTERNAL AUCTION The 7 Stages of RTB Ad Decisioning INTERNAL AUCTION 4 Internal Auction for best uStart Bidder sends performing campaign creative within filtered internal bid winner to Google ADX to compete in auction. ad/creative set BID RENDER RENDER Winner of internal bid population of all the data points (URL, Pixels, etc) LOG LOG 6. Winning bid data is then logged for reporting into machine learning ENTIRE PROCESS HAPPENS IN MICROSECONDS

RTB Decision Process

shared by hugraphic on Nov 01
582 views
1 shares
0 comments
Infographic for Iponweb, explaining the seven stages of RTB ad decisioning. Iponweb is a company specialized in media trading and internet bidding.

Designer


Source

Unknown. Add a source

Category

Technology
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size