RTB Decision Process
DATA GATHER Receive data from ad impression - matches against cookie pool & advertiser campaign data TARGETING RULES DATA BUDGET TARGETING RULES GATHER RULES Filters advertiser Google ADX auction host sends Advertising Imp/user data to campaigns/creative's for targeting rules that might restrict campaign availability uStart Bidder THE RTB DECISION PROCESS BUDGET RULES 3. Google ADX Evaluates campaigns for predicted performance. Filters campaigns against budget (CPC) INTERNAL AUCTION The 7 Stages of RTB Ad Decisioning INTERNAL AUCTION 4 Internal Auction for best uStart Bidder sends performing campaign creative within filtered internal bid winner to Google ADX to compete in auction. ad/creative set BID RENDER RENDER Winner of internal bid population of all the data points (URL, Pixels, etc) LOG LOG 6. Winning bid data is then logged for reporting into machine learning ENTIRE PROCESS HAPPENS IN MICROSECONDS
RTB Decision Process
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