Role of CRM Software for B2B Companies

Role of CRM Software for B2B Companies Generally, companies are divided into 2 types according to the business strategy B2B Organizations B2C Organizations Deals with a few large Serve a lot of clients customers Offer wide range of Have smaller product ranges, and periodic purchases with high value items and services Frequent sales The elements of CRM acquire unique shapes in B2B industry, but the general concepts are the same - know your customers, generate a strategy and implement it by force of data synchronization and processes automation. Benefits of CRM Platform for B2B Administration > centrally stored data > reduced costs on management > easy access and real-time updates > quick records search marketing team has a profound insight into business environment Set Up Progress sales automation facilitates cross selling and upselling > salespeople have a clear view of their objectives and have an ability of face-time with customers segmentation of customers and lead management for increasing campaigns income > pipeline for tracking the deals stages and shortening the sales cycle length micro-targeted campaigns in social media for specific organizations and representatives industries > identify the decision maker among the contacts of the same company > link all contacts across communication, buying and support service tickets histories to a single account Define Roles for Contacts working with a number of decision makers who are specify the short-term and long-term customer needs, divide them according to the industry, and assign to certain support managers Individualized Customer Service responsible for different phases of buying process. McKinsey&Company Global Survey About B2B CRM: Top B2B Companies Stated Affiliation with incorporates role-models in its work has a global reach 86% a driver of innovation 79% promotes diversity and equal opportunity 72% 68% 64% provides a broad product portfolio shapes the direction of the market rates company success at tracking ROI 48% 43% B2B marketers have a content strategy 36% 33% 19% has a high level of specialist expertise has low prices CRM for B2B is still developing, and focuses on the particular requirements of business to business strategy in elaboration its features and tools. Sources: http://www.data2crm.com/migration http://www.crm-forum.com/b2b-crm.html http://www.ebsta.com/crm-for-b2b http://www.b2binsights.com/how-to-build-a-b2b-friendly-crm http://www.business2community.com/b2b-marketing/using-social-crm-b2b-marketing-0755984 http://www.crmswitch.com/crm-strategy/b2b-b2c-customer-service-difference https://www.linkedin.com/pulse/20140701102319-26792379-the-honest-truth-about-b2b-crm-unpacking- the-mckinsey-global-survey OData2CRM www.data2crm.com/migration Lululu