Transcript

Rise of the Planet of the Apps

THEY'VE GROWN BIG AND FAST. THEY'RE RAMPANT IN ASIA. NOW THEY'RE MAKING US PAY. PRISE App Annie PLANET Apps OF THE OF THE 1OS WORLDWIDE NORWAY - PLANET OF BIG MONEY DOWNLOADS Revenue per download in selected countries (USD) China 40 India 9¢ France 16¢ US 220 Australia 32¢ Norway 37¢ EAST ASIA - LAND OF THE RISING DOWNLOADS. Tremendous growth in China and Japan China: Downloads +298% Revenue +187% Japan: Downloads +98% Revenue +88% BIGGEST PRIZE MONEY IN THE US Local revenue from the #1 grossing iPhone app in selected countries. (Indexed values) China 1.0 France 2.3 Japan 8.8 USA 9.8 IN-APP PURCHASE REVENUES ROCKET Apps with in-app purchases now monetizing at more than double the rate of those without. (Indexed values) With IAP 2.2x Without IAP 1.0x Jan. 2011 Dec. 2011 TAKING FLIGHT - GROWTH RATE OF IPAD DOWNLOADS Downloads on iPad grew 200% in 2011, wkile iPhone only grew 70%. iPad +200% iPhone +70% IPAD - A SIGNIFICANT SLICE OF THE IOS PIE Revenue from iPad apps contributes to 30% of overall i0S revenue. iPhone 70% iPad 30% IPAD - DOUBLE THE DOLLAR SUNSHINE iPad generates 2.4X per download compared to iPhone (USD) iPad 31€/download iPhone 13¢/download App Annie All data taken from App Annie Intelligence, iOS worldwide for Jan. 2011 to Jan. 2012 To find out more about App Annie Intelligence, visit appannie.com/intelligence THE MATH BEHIND THE APP STORES To find out more about the math and methodology behind the infographic, visit appannie.com/infographic-rise e 2012 App Annie Ltd. All rights reserved.

Rise of the Planet of the Apps

shared by william.c.dalebout on Mar 17
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First of a series of infographics for App Annie. Highlighting app market trends from 4th quarter 2012.

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