Rise of the Planet of the Apps

THEY'VE GROWN BIG AND FAST. THEY'RE RAMPANT IN ASIA. NOW THEY'RE MAKING US PAY. Аpp Аuиie RISE PLANET OF THE "APpps |OF THE 1OS WORLDWIDE NORWAY - PLANET OF BIG MONEY DOWNLOADS Revenue per download in selected countries (USD). FAVO India 9¢ France 16¢ US 22¢ China 4¢ Australia 32¢ Norway 37¢ EAST ASIA - LAND OF THE RISING DOWNLOADS. Tremendous growth in China and Japan China: Downloads +298% Revenue +187% Japan: Downloads +98% Revenue +88% BIGGEST PRIZE MONEY IN THE US Local revenue from the #1 grossing iPhone app in selected countries. (Indexed values) China 1.0 France 2.3 Japan 8.8 USA 9.8 IN-APP PURCHASE REVENUES ROCKET Apps with in-app purchases now monetizing at more than double the rate of those without. (Indexed values) With IAP 2.2x Without IAP 1.0x Jan. 2011 Dec. 2011 TAKING FLIGHT - GROWTH RATE OF IPAD DOWNLOADS Downloads on iPad grew 200% in 2011, while iPhone only grew 70%. iPad +200% iPhone +70% IPAD - A SIGNIFICANT SLICE OF THE IOS PIE Revenue from iPad apps contributes to 30% of overall i0S revenue. iPhone 70% iPad 30% IPAD - DOUBLE THE DOLLAR SUNSHINE iPad generates 2.4X revenue per download compared to iPhone (USD) iPad 31¢/download iPhone 13¢/download App Annie All data taken from App Annie Intelligence, iOS worldwide for Jan. 2011 to Jan. 2012 To find out more about App Annie Intelligence, visit appannie.com/intelligence THE MATH BEHIND THE APP STORES To find out more about the math and methodology behind the infographic, visit appannie.com/infographic-rise © 2012 App Annie Ltd. All rights reserved. revenue per app