Rise of Mobile Marketing

RIRT THENOCOF MOBILE MARKE ING Communication is a global part of our model life today. In today's model technology, mobile marketing gives an important opportunity for business, such as the mobile devices that allowed organizations to communicate directly with their customers without any time or location obstacles. TARGET MOBILE DEVICES AND THEIR USAGE IN AMERICA 55% own a smartphone 18% 46% own a MP3 own an player E-Reader 28% own a tablet 9 Types of Mobile Marketing ull 36 APP BLUETOOTH STORE WIRELESS SMS MMS QR CODES CLICK VOICE LOCATION TO CALL BASED BUY! MOBILE BANNER ADS CONSUMTION OF MOBILE INTERNET SUBSCRIBERS IN US (IN MILLIONS) 135.2 125.5 115.1 104.4 91.4 77.8 62.6 3 PRODUCT MARKETERS AND MOBILE MARKETING PLAN TO UTILIZE MOBILE MARKETING WITHIN THE NEXT YEAR ALRE USE MOBILE COUPONS USE QR CODES MOBILE COUPONS GET TEN TIMES THE REDEMPTION RATE OF TRADITIONAL 80% OF MOBILE USERS PREFER LOCALLY RELEVANT ADVERTISING 2015 NO-4 NO12N 2011 2010 2009