The Rise of Mobile Games

The Rise of Mobile Games The Industry Evolution Number of Enterprises Number of currently trading DAPPS (Developers, Aggregator-Distributors, Publishers and Portals) who began Mobile games activity in this year 2,000 1,899 1,821 Total current actively trading DAPPS operating in this year 1,800 1.642 1,600 1,400 1,360. 1,200 1,041 1,000 800 590 600 451 319 282 400 -326 264 165 1611141 179 200 78 66 148 4733 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 Mobile Games Portals: bl Off-Deck vs On-Deck MVNO based Mobile Games Portals % 28 MNO based Mobile Games Portals 65 D2C Mobile Games Portals MNO = Mobile network operator: it must have acquired a radio spectrum license from the government. On-Deck MVNO = Mobile virtual network operator: it provides mobile phone services but does not have its own licensed frequency allocation. Off-Deck D2C = Mobile virtual network operator: it provides mobile phone services but does not have its own licensed frequency allocation. Off-Deck The smartphone Market e Mobile Subscribers Who Have Played Games at Least Once During the Month Feb - 2009 Feb - 2010 Smartphone +60% 13,368,000 21,395,000 Non Smartphone -35% 45,236,000 29,538,000 Total -13% 58,603,000 50,932,000 Respondents in North America (2010) Respondents in Europe (2010) played games had paid on their mobiles for a gaming software 45%| |54% played games on their mobiles had paid for a gaming software 169% 36% The forecast [c] By 2014 mobile gaming industry will grow to $11.7 Million and 24% of it will be accounted by iPhone and iPod Touch 11,7 million Total gaming software sales in 2014 ! 24% iPhone + iPod An identikit of a mobile social gamers (4 US Overall UK 46% 45% 42% 54% 55% 58% The age Profile of social gamers a US UK 20% 60+ 8% 26% 50-59 15% 20% 40-49 22% 20% 30-39 25% 11% 22-29 22% 4% 18-21 8% 0% < 18 | 1% The potential growth of the world market le 12 China 10,7 11,7 10 6.3 6,8 World 4.5 3,8 4 Eastern Asia 2,3 + 3,4 US 1 1000 862 900 800 700 Western Europe 701 600 450 500 400 300 200 80 100 India 2008 2011 2014 Top-selling mobile games "Final Fantasy" Namco Networks America Inc. "The Sims 3 World Adventures" EA Mobile "Jewel Quest II" EA Mobie "More Brain Exercise" Namco Networks America Inc. "Where's Waldo? In Hollywood" Capcom Interactive, Inc. "Iron Man 2" Gameloft "The Oregon Trail" Gameloft "Tournament Blackjack" GOSUB 60, Inc. "Prison Poker" Oberhull, LLC "Pocket Farmer" Sonic Boom, Inc. 1 2 3 4 5 6 7 8 9 10 JackpotCity.com [a] www.gamesondeck.com [b] gorumors.com [c] www.comscore.com [d] www.gamesondeck.com le] www.gartner.com BLOG f www.pmewswire.com Igl www.dfcint.com FEMALE MALE The Rise of Mobile Games The Industry Evolution Number of Enterprises Number of currently trading DAPPS (Developers, Aggregator-Distributors, Publishers and Portals) who began Mobile games activity in this year 2,000 1,899 1,821 Total current actively trading DAPPS operating in this year 1,800 1.642 1,600 1,400 1,360. 1,200 1,041 1,000 800 590 600 451 319 282 400 -326 264 165 1611141 179 200 78 66 148 4733 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 Mobile Games Portals: bl Off-Deck vs On-Deck MVNO based Mobile Games Portals % 28 MNO based Mobile Games Portals 65 D2C Mobile Games Portals MNO = Mobile network operator: it must have acquired a radio spectrum license from the government. On-Deck MVNO = Mobile virtual network operator: it provides mobile phone services but does not have its own licensed frequency allocation. Off-Deck D2C = Mobile virtual network operator: it provides mobile phone services but does not have its own licensed frequency allocation. Off-Deck The smartphone Market e Mobile Subscribers Who Have Played Games at Least Once During the Month Feb - 2009 Feb - 2010 Smartphone ..--- +60% 13,368,000 21,395,000 Non Smartphone -35% 45,236,000 29,538,000 Total -13% 58,603,000 50,932,000 Respondents in North America (2010) Respondents in Europe (2010) played games had paid on their mobiles for a gaming software 45%| |54% played games on their mobiles had paid for a gaming software 169% 36% The forecast [c] By 2014 mobile gaming industry will grow to $11.7 Million and 24% of it will be accounted by iPhone and iPod Touch 11,7 million Total gaming software sales in 2014 ! 24% iPhone + iPod An identikit of a mobile social gamers (4 US Overall UK 46% 45% 42% 54% 55% 58% The age Profile of social gamers a US UK 20% 60+ 8% 26% 50-59 15% 20% 40-49 22% 20% 30-39 25% 11% 22-29 22% 4% 18-21 8% 0% < 18 | 1% The potential growth of the world market le 12 China 10,7 11,7 10 9 8 6.3 6,8 6 World 4.5 3,8 4 Eastern Asia 2,3 + 3,4 US 1 1000 862 900 800 700 Western Europe 701 600 450 500 400 300 200 80 100 India 2008 2011 2014 Top-selling mobile games "Final Fantasy" Namco Networks America Inc. "The Sims 3 World Adventures" EA Mobile "Jewel Quest II" EA Mobie "More Brain Exercise" Namco Networks America Inc. "Where's Waldo? In Hollywood" Capcom Interactive, Inc. "Iron Man 2" Gameloft "The Oregon Trail" Gameloft "Tournament Blackjack" GOSUB 60, Inc. "Prison Poker" Oberhull, LLC "Pocket Farmer" Sonic Boom, Inc. 1 2 3 4 5 6 7 8 9 10 JackpotCity.com [a] www.gamesondeck.com [b] gorumors.com [c] www.comscore.com [d] www.gamesondeck.com le] www.gartner.com BLOG f www.pmewswire.com Igl www.dfcint.com FEMALE MALE The Rise of Mobile Games The Industry Evolution Number of Enterprises Number of currently trading DAPPS (Developers, Aggregator-Distributors, Publishers and Portals) who began Mobile games activity in this year 2,000 1,899 1,821 Total current actively trading DAPPS operating in this year 1,800 1.642 1,600 1,400 1,360. 1,200 1,041 1,000 800 590 600 451 319 282 400 -326 264 165 1611141 179 200 78 66 148 4733 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 Mobile Games Portals: bl Off-Deck vs On-Deck MVNO based Mobile Games Portals % 28 MNO based Mobile Games Portals 65 D2C Mobile Games Portals MNO = Mobile network operator: it must have acquired a radio spectrum license from the government. On-Deck MVNO = Mobile virtual network operator: it provides mobile phone services but does not have its own licensed frequency allocation. Off-Deck D2C = Mobile virtual network operator: it provides mobile phone services but does not have its own licensed frequency allocation. Off-Deck The smartphone Market e Mobile Subscribers Who Have Played Games at Least Once During the Month Feb - 2009 Feb - 2010 Smartphone ..--- +60% 13,368,000 21,395,000 Non Smartphone -35% 45,236,000 29,538,000 Total -13% 58,603,000 50,932,000 Respondents in North America (2010) Respondents in Europe (2010) played games had paid on their mobiles for a gaming software 45%| |54% played games on their mobiles had paid for a gaming software 169% 36% The forecast [c] By 2014 mobile gaming industry will grow to $11.7 Million and 24% of it will be accounted by iPhone and iPod Touch 11,7 million Total gaming software sales in 2014 ! 24% iPhone + iPod An identikit of a mobile social gamers (4 US Overall UK 46% 45% 42% 54% 55% 58% The age Profile of social gamers a US UK 20% 60+ 8% 26% 50-59 15% 20% 40-49 22% 20% 30-39 25% 11% 22-29 22% 4% 18-21 8% 0% < 18 | 1% The potential growth of the world market le 12 China 10,7 11,7 10 9 8 6.3 6,8 6 World 4.5 3,8 4 Eastern Asia 2,3 + 3,4 US 1 1000 862 900 800 700 Western Europe 701 600 450 500 400 300 200 80 100 India 2008 2011 2014 Top-selling mobile games "Final Fantasy" Namco Networks America Inc. "The Sims 3 World Adventures" EA Mobile "Jewel Quest II" EA Mobie "More Brain Exercise" Namco Networks America Inc. "Where's Waldo? In Hollywood" Capcom Interactive, Inc. "Iron Man 2" Gameloft "The Oregon Trail" Gameloft "Tournament Blackjack" GOSUB 60, Inc. "Prison Poker" Oberhull, LLC "Pocket Farmer" Sonic Boom, Inc. 1 2 3 4 5 6 7 8 9 10 JackpotCity.com [a] www.gamesondeck.com [b] gorumors.com [c] www.comscore.com [d] www.gamesondeck.com le] www.gartner.com BLOG f www.pmewswire.com Igl www.dfcint.com FEMALE MALE The Rise of Mobile Games The Industry Evolution Number of Enterprises Number of currently trading DAPPS (Developers, Aggregator-Distributors, Publishers and Portals) who began Mobile games activity in this year 2,000 1,899 1,821 Total current actively trading DAPPS operating in this year 1,800 1.642 1,600 1,400 1,360. 1,200 1,041 1,000 800 590 600 451 319 282 400 -326 264 165 1611141 179 200 78 66 148 4733 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 Mobile Games Portals: bl Off-Deck vs On-Deck MVNO based Mobile Games Portals % 28 MNO based Mobile Games Portals 65 D2C Mobile Games Portals MNO = Mobile network operator: it must have acquired a radio spectrum license from the government. On-Deck MVNO = Mobile virtual network operator: it provides mobile phone services but does not have its own licensed frequency allocation. Off-Deck D2C = Mobile virtual network operator: it provides mobile phone services but does not have its own licensed frequency allocation. Off-Deck The smartphone Market e Mobile Subscribers Who Have Played Games at Least Once During the Month Feb - 2009 Feb - 2010 Smartphone ..--- +60% 13,368,000 21,395,000 Non Smartphone -35% 45,236,000 29,538,000 Total -13% 58,603,000 50,932,000 Respondents in North America (2010) Respondents in Europe (2010) played games had paid on their mobiles for a gaming software 45%| |54% played games on their mobiles had paid for a gaming software 169% 36% The forecast [c] By 2014 mobile gaming industry will grow to $11.7 Million and 24% of it will be accounted by iPhone and iPod Touch 11,7 million Total gaming software sales in 2014 ! 24% iPhone + iPod An identikit of a mobile social gamers (4 US Overall UK 46% 45% 42% 54% 55% 58% The age Profile of social gamers a US UK 20% 60+ 8% 26% 50-59 15% 20% 40-49 22% 20% 30-39 25% 11% 22-29 22% 4% 18-21 8% 0% < 18 | 1% The potential growth of the world market le 12 China 10,7 11,7 10 9 8 6.3 6,8 6 World 4.5 3,8 4 Eastern Asia 2,3 + 3,4 US 1 1000 862 900 800 700 Western Europe 701 600 450 500 400 300 200 80 100 India 2008 2011 2014 Top-selling mobile games "Final Fantasy" Namco Networks America Inc. "The Sims 3 World Adventures" EA Mobile "Jewel Quest II" EA Mobie "More Brain Exercise" Namco Networks America Inc. "Where's Waldo? In Hollywood" Capcom Interactive, Inc. "Iron Man 2" Gameloft "The Oregon Trail" Gameloft "Tournament Blackjack" GOSUB 60, Inc. "Prison Poker" Oberhull, LLC "Pocket Farmer" Sonic Boom, Inc. 1 2 3 4 5 6 7 8 9 10 JackpotCity.com [a] www.gamesondeck.com [b] gorumors.com [c] www.comscore.com [d] www.gamesondeck.com le] www.gartner.com BLOG f www.pmewswire.com Igl www.dfcint.com FEMALE MALE The Rise of Mobile Games The Industry Evolution Number of Enterprises Number of currently trading DAPPS (Developers, Aggregator-Distributors, Publishers and Portals) who began Mobile games activity in this year 2,000 1,899 1,821 Total current actively trading DAPPS operating in this year 1,800 1.642 1,600 1,400 1,360. 1,200 1,041 1,000 800 590 600 451 319 282 400 -326 264 165 1611141 179 200 78 66 148 4733 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 Mobile Games Portals: bl Off-Deck vs On-Deck MVNO based Mobile Games Portals % 28 MNO based Mobile Games Portals 65 D2C Mobile Games Portals MNO = Mobile network operator: it must have acquired a radio spectrum license from the government. On-Deck MVNO = Mobile virtual network operator: it provides mobile phone services but does not have its own licensed frequency allocation. Off-Deck D2C = Mobile virtual network operator: it provides mobile phone services but does not have its own licensed frequency allocation. Off-Deck The smartphone Market e Mobile Subscribers Who Have Played Games at Least Once During the Month Feb - 2009 Feb - 2010 Smartphone ..--- +60% 13,368,000 21,395,000 Non Smartphone -35% 45,236,000 29,538,000 Total -13% 58,603,000 50,932,000 Respondents in North America (2010) Respondents in Europe (2010) played games had paid on their mobiles for a gaming software 45%| |54% played games on their mobiles had paid for a gaming software 169% 36% The forecast [c] By 2014 mobile gaming industry will grow to $11.7 Million and 24% of it will be accounted by iPhone and iPod Touch 11,7 million Total gaming software sales in 2014 ! 24% iPhone + iPod An identikit of a mobile social gamers (4 US Overall UK 46% 45% 42% 54% 55% 58% The age Profile of social gamers a US UK 20% 60+ 8% 26% 50-59 15% 20% 40-49 22% 20% 30-39 25% 11% 22-29 22% 4% 18-21 8% 0% < 18 | 1% The potential growth of the world market le 12 China 10,7 11,7 10 9 8 6.3 6,8 6 World 4.5 3,8 4 Eastern Asia 2,3 + 3,4 US 1 1000 862 900 800 700 Western Europe 701 600 450 500 400 300 200 80 100 India 2008 2011 2014 Top-selling mobile games "Final Fantasy" Namco Networks America Inc. "The Sims 3 World Adventures" EA Mobile "Jewel Quest II" EA Mobie "More Brain Exercise" Namco Networks America Inc. "Where's Waldo? In Hollywood" Capcom Interactive, Inc. "Iron Man 2" Gameloft "The Oregon Trail" Gameloft "Tournament Blackjack" GOSUB 60, Inc. "Prison Poker" Oberhull, LLC "Pocket Farmer" Sonic Boom, Inc. 1 2 3 4 5 6 7 8 9 10 JackpotCity.com [a] www.gamesondeck.com [b] gorumors.com [c] www.comscore.com [d] www.gamesondeck.com le] www.gartner.com BLOG f www.pmewswire.com Igl www.dfcint.com FEMALE MALE The Rise of Mobile Games The Industry Evolution Number of Enterprises Number of currently trading DAPPS (Developers, Aggregator-Distributors, Publishers and Portals) who began Mobile games activity in this year 2,000 1,899 1,821 Total current actively trading DAPPS operating in this year 1,800 1.642 1,600 1,400 1,360. 1,200 1,041 1,000 800 590 600 451 319 282 400 -326 264 165 1611141 179 200 78 66 148 4733 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 Mobile Games Portals: bl Off-Deck vs On-Deck MVNO based Mobile Games Portals % 28 MNO based Mobile Games Portals 65 D2C Mobile Games Portals MNO = Mobile network operator: it must have acquired a radio spectrum license from the government. On-Deck MVNO = Mobile virtual network operator: it provides mobile phone services but does not have its own licensed frequency allocation. Off-Deck D2C = Mobile virtual network operator: it provides mobile phone services but does not have its own licensed frequency allocation. Off-Deck The smartphone Market e Mobile Subscribers Who Have Played Games at Least Once During the Month Feb - 2009 Feb - 2010 Smartphone ..--- +60% 13,368,000 21,395,000 Non Smartphone -35% 45,236,000 29,538,000 Total -13% 58,603,000 50,932,000 Respondents in North America (2010) Respondents in Europe (2010) played games had paid on their mobiles for a gaming software 45%| |54% played games on their mobiles had paid for a gaming software 169% 36% The forecast [c] By 2014 mobile gaming industry will grow to $11.7 Million and 24% of it will be accounted by iPhone and iPod Touch 11,7 million Total gaming software sales in 2014 ! 24% iPhone + iPod An identikit of a mobile social gamers (4 US Overall UK 46% 45% 42% 54% 55% 58% The age Profile of social gamers a US UK 20% 60+ 8% 26% 50-59 15% 20% 40-49 22% 20% 30-39 25% 11% 22-29 22% 4% 18-21 8% 0% < 18 | 1% The potential growth of the world market le 12 China 10,7 11,7 10 9 8 6.3 6,8 6 World 4.5 3,8 4 Eastern Asia 2,3 + 3,4 US 1 1000 862 900 800 700 Western Europe 701 600 450 500 400 300 200 80 100 India 2008 2011 2014 Top-selling mobile games "Final Fantasy" Namco Networks America Inc. "The Sims 3 World Adventures" EA Mobile "Jewel Quest II" EA Mobie "More Brain Exercise" Namco Networks America Inc. "Where's Waldo? In Hollywood" Capcom Interactive, Inc. "Iron Man 2" Gameloft "The Oregon Trail" Gameloft "Tournament Blackjack" GOSUB 60, Inc. "Prison Poker" Oberhull, LLC "Pocket Farmer" Sonic Boom, Inc. 1 2 3 4 5 6 7 8 9 10 JackpotCity.com [a] www.gamesondeck.com [b] gorumors.com [c] www.comscore.com [d] www.gamesondeck.com le] www.gartner.com BLOG f www.pmewswire.com Igl www.dfcint.com FEMALE MALE