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Responsive & Native in the UX Lifecycle

JONATHAN LUPO RESPONSIVE & NATIVE IN THE UX LIFECYCLE y @userexperience RESPONSIVE WEB NATIVE APPS & DISCOVERY/ACCESS ENGAGEMENT SOCIAL COMMERCE RE-ENGAGEMENT A deep level of social discovery and integration can happen on both browser-based experi- ences as well as through native apps. Ecommerce will likely happen in a web browser, across devices. The With built-in push notifica- tions, you can't beat native apps to drive end- users to re-engage with Services need to be findable via web-search, across devices. Therefore, a respon- sive. web-based, experience is a must. A higher-degree of engage- ment as well as access to native device features, such as an accelerometer, camera, etc., is best achieved via a native app. chances of a user down- loading an app to shop are slim. apps. JONATHAN LUPO RESPONSIVE & NATIVE IN THE UX LIFECYCLE y @userexperience RESPONSIVE WEB NATIVE APPS & DISCOVERY/ACCESS ENGAGEMENT SOCIAL COMMERCE RE-ENGAGEMENT A deep level of social discovery and integration can happen on both browser-based experi- ences as well as through native apps. Ecommerce will likely happen in a web browser, across devices. The With built-in push notifica- tions, you can't beat native apps to drive end- users to re-engage with Services need to be findable via web-search, across devices. Therefore, a respon- sive. web-based, experience is a must. A higher-degree of engage- ment as well as access to native device features, such as an accelerometer, camera, etc., is best achieved via a native app. chances of a user down- loading an app to shop are slim. apps. JONATHAN LUPO RESPONSIVE & NATIVE IN THE UX LIFECYCLE y @userexperience RESPONSIVE WEB NATIVE APPS & DISCOVERY/ACCESS ENGAGEMENT SOCIAL COMMERCE RE-ENGAGEMENT A deep level of social discovery and integration can happen on both browser-based experi- ences as well as through native apps. Ecommerce will likely happen in a web browser, across devices. The With built-in push notifica- tions, you can't beat native apps to drive end- users to re-engage with Services need to be findable via web-search, across devices. Therefore, a respon- sive. web-based, experience is a must. A higher-degree of engage- ment as well as access to native device features, such as an accelerometer, camera, etc., is best achieved via a native app. chances of a user down- loading an app to shop are slim. apps.

Responsive & Native in the UX Lifecycle

shared by userexperience on Jun 29
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Regarding Responsive Web and Native Apps, it isn't a question of which, but when, in the UX, one technique should be used over another.

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