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The Reign of Email

THE REIGN OF EMAIL 1II||IIII I|||||| A LOOK AT WHAT'S AHEAD FOR THE MOST POPULAR ONLINE ACTIVITY OF 2012. A 2012 Ipsos Interactive Reid Report confirms that 85% of people use the Internet to check email, while only 61% use it to check social media. Not only is email here to stay, but its future is brighter than ever. EMAIL IS ALIVE AND KICKING! The same survey found that 66% of consumers have made a purchase as a result of an email that they've received. 91% of consumers use email at least once daily, found ExactTarget's 2012 Channel Preference survey. EMAIL: THE MOST FAVORED CHANNEL ш ии The ExactTarget survey found that email is the most favored channel to receive the following communications: Illi 77% 77% 76% 44% Prefer to look for a deal via email, as compared to a company website (43%), search engine (6%), or Facebook (4%). 52% 43% And 63% prefer to share content from family and friends, as compared to Facebook (33%) and phone (29%). Confirmation, thank you, or Customer service Permission-based marketing communications purchase receipts Financial alerts Travel alerts messages Email has higher click-through rates and higher ROI than other channels, reports ROI Click-Through Rates $40 $1 | 5% Email: for every spent Email: $17 $1 $1 $2 Keyword ads: 0.8% for every spent Banner ads: {0.14% Banner ads: for every spent Rich-media banners: Email has higher conversion rates per session than search and social combined, found a report by Monetate. Email Search Social |4.16% Q | 2.64% 0.48% A MOVE TOWARD MOBILE EMAIL In collaboration with the Economist Group, the latest available Pew Research Center's Project found that email is the top activity for both smartphone and tablet users. Smartphone Tablet 80% send/receive email weekly. 65% send/receive email weekly. 61% send/receive daily. 44% send/receive daily. Litmus' own research confirms that, in June 2012, mobile email opens surpassed desktop and webmail opens for the first time. In fact, at the end of 2012, mobile emails made up 43% of total email opens. According to Nielsen research, the average mobile Internet user spends 42% of his/her time on email. PROJECTIONS FOR THE FUTURE The Radicati Group estimated that by 2014, the number of active email accounts will hit 3.8 BILLION. The Forrester U.S. Interactive Marketing Forecast projects email marketing spending to reach $2.5 BILLION by 2016. While the number of email users is estimated to hit 2.46 BILLION. « SOON ENOUGH Litmus, along with other experts, predicts email trends you are sure to see. VIDEO IN EMAIL WILL FINALLY TAKE OFF. INBOX ORGANIZERS WILL CHANGE SUBSCRIBERS' HTML5 video will finally deliver on the video in email experience that marketers have long craved. VIEW OF EMAIL. Organizers automatically organize & display content based on default rules and detection. SYMBOLS IN SUBJECT LINES ARE HERE TO STAY. VISUALIZATION WILL REIGN SUPREME. Hearts, stars, airplanes, and snowmen were one of the biggest email trends in 2012 and continue to be popular. With broad support across email clients, expect to see more symbols this year. Pinterest started appearing in retail emails in February 2012, and by October 60% of retailers had used a “pin it" button in their email, reports Chad White in a column from Content that incorporates graphics, images, and videos will continue to add visual impact and share-worthiness to emails. MARKETERS WILL CONTINUE TO INVEST IN EMAIL. Strongmail's 2013 Marketing Trends Survey says 56% of marketers plan to increase their email marketing budgets in 2013, making email the leading source of marketing investment this year. SOURCES: PEWRESEARCH.ORG I NIELSEN.COM I FORRESTER.COM MEDIAPOST. COM I EXACTTARGET.COM | STRONGMAIL.COM litmus IPSOS.COM I RADICATI.COM %24

The Reign of Email

shared by Litmus on Feb 28
In case you haven’t heard it enough — email isn’t dead. And if you weren’t sure, now you know. Well, I’m glad we were able to clear that up! So, rather than beat a dead horse and talk about ...



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