Real Cost of a Data Breach is Customer Loyalty

REAL COST OF A DATA BREACH .CUSTOMER LOYALTY. CUSTOMER LOYALTY & RETAIL DATA BREACHES 65% of respondents would never, or are very unlikely to, shop or do business with a company that had experienced a data breach where financial data was stolen. 37% of respondents would never, or are very unlikely to, shop or do business with a company that had experienced a data breach where only non-financial information was stolen. 6% 13% 14% 65% 20% 37% 15% 30% I Never Again/Very Unlikely Maybe I Never Again/Nery Unlikely I Maybe Somewhat Unlikely I Very Likely/Definitely Somewhat Unlikely I Very Likely/Definitely Breakdown By Country Breakdown By Country Likelihood to do business or shop again with a company that had a data breach involving financial information Likelihood to do business or shop again with a company that had a data breach involving non-financial information UK Gemany Japan Germany Japan 54% 68% 53% 82% 72% 23% 36% 23% 74% 46% Never Again/Very Unlikely Never Again/Very Unlikely ONLY 50% OF RESPONDENTS FEEL THAT COMPANIES TAKE THE PROTECTION AND SECURITY OF CUSTOMER DATA SERIOUSLY ENOUGH. 36% 51% 74% 23% 46% TOP 5 RETAIL BREACHES OF 2014 NUMBER OF DATA RECORDS STOLEN IN RETAIL INDUSTRY eBay (US) 01 Records Lost: 145,000,000 149,885,574 BLI Index: 8.8 180,000,000 160,000,000 117,963,171 Michael's Stores, Aaron Brothers (US) 02 Records Lost: 3,000,000 140,000,000 BLI Index: 8.6 120,000,000 100,000,000 52,516,126 Spec's (US) 03 Records Lost: 500,000 80,000,000 BLI Index: 7.9 60,000,000 40,000,000 Sally Beauty Supply (US) 04 Records Lost: 282,000 20,000,000 BLI Index: 7.5 H12013 H2 2013 H1 2014 Morrisons (UK) 05 Records Lost: 100,000 BLI Index: 7.0 INTERESTING RETAIL STATISTICS In just the top 10 retail breaches of 2014, almost 150 million records were stolen. In the second quarter of 2014, the retail industry had most data stolen - 83% of all records that were maliciously accessed. EA Of the top ten retail breaches The most common data accessed that were reported, eight were located in the US. by retail breaches in 2014 were credit card numbers, names, encrypted passwords, email addresses, physical addresses, phone numbers and dates of birth. ¥$ The most common reason for retail data breaches in 2014 is financial gain or identity theft. www.safenet-inc.com SafeNet THE DATA PROTECTION COMPANY