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Reading of eBooks

E-BOOKS AND E-READER specTOS JUNE 2012 n= 2,873 HAVE YOU ALRÈADY READ AN E-BOOK? yes no 32% 68% E-books are digital versions of traditional books, that can be read with a computer, a smartphone or an e-Reader. n = 917 n= 1,956 What kind of equipment did you use to Why have you never read an e-book? read the e-book? (Multiple answers) (Multiple answers) No equipment (e-reader, Smartphone) 65% 55% 33% 23% 21% I prefer 'real' books 55% Computer E-reader Smartphone Tablet I don't like reading on screen 34% What kind of e-book did you read? Never concerned about it before 24% (Multipie answers) For financial reasons 11% Nonfiction 47% Novels 42% Too difficult and complex 3% 38% Do you intend to read an e-book in the next six months? Crime and thriller Reference books 33% Fantasy and science fiction 88% 17% 12% Children's books and comics 8% How much did you pay Will you continue to read e-books? How many e-books have you read? for each e-book? 13% 11% 16% more more 10% than only 20% 14% than 8 по 20 11 to 20 опe 5 to 8 nothin 54% 3 to 5 6 to 10 17% 12% up to 3€ 2 to 5 yes 40% 84% = 58% = 41% Information about survey: Method: Computer Assisted Web Interviewing (CAWI) Participants: web-active persons in Spectos Mailagenten Panel Sample size: n = 2,873 interviews Survey period: 06/18/2012 – 06/24/2012 Basic population: web-adtive persons in Spectos Mailagenten Panel Contact: Denise Winkler | Spectos GmbH M: [email protected] W:

Reading of eBooks

shared by Spectos on Jul 10
This survey examines the use of study participants with e-books. How many e-books have been read by respondents, which genres they prefer and with what kind of device do they use it?


Spectos GmbH


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