Transcript

The Race is On – A Forbes Insights Wipro Report

TRANSFORMATIVE CONSUMER GOODS COMPANIES LEAD THE WAY WIPRO Applying Thought ALIGNING MARKETING, BUSINESS & TECHNOLOGY TO LEAD THE DIGITAL TRANSFORMATION INVESTMENT PRIORITIES TRANSFORMATIVE OTHER 38% COMPANIES VS. COMPANIES 50% 18% FUTURE 19%. PAST 40 LEVERAGING DIGITAL 35% 38% to grow existing or reach new markets 13% 77% 92% 64% 57% HARNESSING 20% BIG DATA SOCIAL MEDIA MARKETING transformative companies are two and a half times as likely to see big data as being very important BUILDING A SINGLE VIEW FUTURE ALIGNING MARKETING OF THE CUSTOMER PAST & TECHNOLOGY FUTURE PAST .... STRATEGIES & PRIORITIES FOR DIGITAL MARKETING SOCIAL MEDIA A PRIORITY FOR ALL Social media marketing is the most frequently cited investment amongst both transformative and 65% 65% 37% 42% 92% 88% ANALYTICS 78% 63% FUTURE PAST non-transformative companies DEVELOPING AN FUTURE OPTIMIZE THE INTEGRATED MEDIA STRATEGY ANALYTICS PAST CONSUMER EXPERIENCE BECOMING A KEY FOCUS Both in past & future, transformative companies favor. mathematical modeling far more than do other companies seen as a topmost priority CONSUMER GOODS EXECUTIVES ARE 62% 54% 45% 38% SEEKING BETTER OPTIMIZATION BETWEEN THEIR TRADITONAL AND CUSTOMER DIGITAL MEDIA SPENDING TO EXPERIENCE ARE YOU A TRANSFORMATIVE CONSUMER GOODS COMPANY? EVENTUALLY IMPROVE THE CUSTOMER FUTURE EXPERIENCE FIND OUT IN THE REPORT PAST DO BUSINESS BETTER Source: Based on 'The race is on: Keeping pace with Consumer Goods leaders in Digital marketing and Technology, A Forbes Insights Wipro Report' .I. ... ... ... ... ... ... ... ... .... .. DI ... ... ... ... ... ... ... ... ... ... .... CONSULTING I SYSTEM INTEGRATION I BUSINESS PROCESS SERVICES

The Race is On – A Forbes Insights Wipro Report

shared by Wipro on Aug 27
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Consumer Goods companies are investing more in digital marketing and related technologies. But the leaders are transformative. Their approach is all-encompassing, engaging the whole of the enterprise ...

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