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A Quick Start Guide to UX Design

QUICK START GUIDE to UX DESIGN GOAL Capture the heart & mind of the end-user Make it easy to complete tasks 2 Motivate and engage- Understand the elements of Behavior that influence Experience Design MOTIVATION EXPERIENCE TASKS CONTEXT Conduct research to understand the elements of end-user behavior for the Experience, in the context of likely engagement 2 • MOTIVATION • TASKS At Home At Work On-the-Go In Store Document differentiating behavioral trends in the form of behavioral personae SUMMARY • MOTIVATION • TASKS • NEEDS Define mental models for each persona, by aggregating key persona tasks & content needs "PERSONA A" "PERSONA B" "PERSONA C" TASK CATEGORY + TASKS TASK CATEGORY + TASKS TASK CATEGORY + TASKS CONTENT NEEDS CONTENT NEEDS CONTENT NEEDS Dimensionalize the engagement cycle of the business, in terms of user needs @ each phase • MOTIVATION • MOTIVATION • TASKS • TASKS • TOUCHPOINTS • TOUCHPOINTS Desktop tablet phone Desktop tablet phone SUPPORT/LOYALTY • MOTIVATION • TASKS Desktop tablet phone • TOUCHPOINTS Collaborate with Visual Design, Content Strategy, and Front-End Dev to prototype HTML5 or Native experiences across breakpoints or devices Validate Experience Design decisions by having users complete key tasks on prototype JONATHAN LUPO B @userexperience ENGAGEM CONVERSION LO DISCOVERY

A Quick Start Guide to UX Design

shared by userexperience on Jul 18
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UX Designers need to understand the basics of dimensionalizing and observing behavior of end-users in the context of their engagement, as well as translating those insights into an Experience Design t...


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