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Quebec Mobile Market: Facts and Figures

THE QUEBEC MOBILE MARKET FACTS & FIGURES Next to 13,538,000 ON TARIO 8,155,300 13,319,000 Ontario, Quebec has the largest QUEBEC REST OF CANADA population. [Statistics Canada, Canadlan population as of Jly 1, 2013 ] BRAND LOYALTY 71% ENGAGEMENT 60% 21.8% of Quebecois have a mobile phone [Cossette Communications Mobind er, kune 2012] QUEBECOIS of Quebec smartphone users between 80% 44.3% 18 & 34 click %3D on mobile ads of these users are 18 to 34 years old REST OF CANADA Cossette Communications Mobinde, kne2012) [HeadSpace Marketing What Quebec Wants May 2013] 35% 21.1% Made a mobile purchase MOBILE Researched products USES IN 2013: 22% 42% [ CEFRIO repart titlad "La Commarca Elactr oniqua en Plaina Croissanca au Quabec: April 2014) [Rogars Inrovation Rapart by Hars Dacima, Dacambar 2015.][Rogirs Innovation Raport by Used a location based app Made a financial transaction Haris Dacima, Dacambar 2013.][Gossatta Communications "Mdbility in tha baauty and ratail industry October 2011] (HeadSpace Marketing "What Quebec Wants May 2013] 67.4% 49% 60% 54.5% 62.7% 49.8% QUEBECOIS REST OF CANADA QUEBECO IS REST OF CANADA QUEBECO IS REST OF CANADA Prefer to purchase from companies that cater to region Prefer when brands cater to the preferences Prefer brands that deliver simple, short and of the individual sweet solutions juiceMOBILE putting brands in hands MAKE YOUR FRENCH CONTENT ENGAGING RICH CUSTOM AD UNITS JUICE can deliver French Language buys on all mobile ad formats - standard display, rich media, tab let, video I and en hanced targeting to deliver engaging exeriences. Creative and front end development SOCIAL SOLUTIONS TENS OF MILLIONS Social ad of French standard and rich impressions available at JUICE Mobile campaigns with detailed targeting, monitoring and reporting. Our French lanquage ads have a 60% higher CTR than mobile ads I served through other exchanges. The top 4 categories are automotive, food, lifestyle and travel. Working with juiceMOBILEiseasy. JUICE has exclusive and preferred relationships with Canada's most premium French language publishers, such as: métre Météo Média QUEBECOR Media TuiceMOBiLE putting brands in hands [email protected] QJUICE Mo bile

Quebec Mobile Market: Facts and Figures

shared by JUICE_Mobile on Jul 03
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Facts and figures on mobile use and engagement in Quebec as compared to the rest of Canada


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