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The Psychology of Smartphone Choice

Vectone 國 圓圓 mobile WHAT DOES YOUR PHONE SAY ABOUT YOUR PERSONALITY? The psychology of smartphone choice Does brand identity have a relationship to personal identity? Consumer psychologists certainly think so, and brand development is a massive field for this reason. Technology is really no different from other consumer products, and researchers have shown that the different "personalities" of smartphones are likely to appeal to different types of users. So what does your phone say about you? (Here's our interpretation. Should not be confused with actual science.) iPhone Personality Intelligent, extroverted, vain & flirty Enjoys International travel, hosting dinner parties, buying new clothes Most likely to say Least likely to say “There's no such "Calm down thing as hipsters. We're all just people." dear, it's only a phone." BlackBerry Enjoys Socialising, being in a relationship, drinking coffee Personality Loud & bubbly Most likely to say "Time is money." Least likely to say "Casual Friday should be casual every day." Windows phone Personality Likes being different, fun & independent Enjoys Quality products and design, efficiency, things in moderation Most likely to say "I prefer the old version." Least likely to say "We met on Tinder." Android Personality Creative, polite & open to new challenges Enjoys Working out, video games, cooking, a glass of wine Most likely to say "Let's go crazy!" Least likely to say "If they only made the screen bigger..." Basic phone Personality Relaxed, unpresuming & caring Enjoys Staying in, M gardening Most likely to say "I'll put the kettle on." Least likely to say "Let's take a selfie." Sources: -choice/ ANDROID BASIC PHONE

The Psychology of Smartphone Choice

shared by SariH on Oct 31
Infographic displaying typical characteristics of different types of smartphone owners.


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