Programmatic RTB: Capturing Cost-Effective Mobile Audiences At Scale And On Par With TV

PROGRAMMATIC RTB: CAPTURING COST-EFFECTIVE MOBILE AUDIENCES AT SCALE AND ON PAR WITH TV RTB, real-time bidding, is defined as ad inventory that is bought and sold on a per-impression basis, via instantaneous programmatic auctions, similar to financial markets With 1.28' monthly unique viewers, 68% a of the global smartphone population can be reached via RTB 70 TV S RTB r Average Oct 16 week Average Oct 14 day 1 Hour Supertowl Sunday Sunday Night Average Primetime Major Network Primetime Footbal 7M viewers 115M 30-45M viewers 110M viewers 20-3OM viewers viewers 7M viewers $600K $112K $4.5M $86K $14K $230K RTB 'IN-ACTION' EXCHANGE IN THE AUCTION HOUSE (usce VISITS NOTIFICD OF IMPRESSION OPPORTUNITY BID REGUEST SENT TO BSPS EVALUATE BI APP/noaILE SITE ............................... ********...********...*** ENTIRE PROCESS OCCURS EXCHANGE RECEIVES RESPSONSES VINNER CHOSEN ALL IN UNDER 200 MILLISECONDS! WINNING AD SноиN EXCHANGE SENDS VIN NOTIFICATION DSPs SEND BID RESPINSE 00:00:00:200 RTB Wins in the 140% increase YoY in global Mobile Marketplace mobile RTB spend 557% Increase YoY RTB Ad Spending (Mobile Desktop 104B 683B 122% Growth YoY OCT. '13 Monthly Mobile RTB Impressions On the Rise ост. "14 2013 2014 2015 2016 RTB LEADS TO MORE POWERFUL IMPRESSION RESULTS FOR YOUR MOBILE AD CAMPAIGNS. Sources T ot ch vie TB-128 ater and F Marate 04 projncted giobal matghore un1. Fkau RT ach 128 tel hone s y. 30cond spotBper Boul OC hplvarety.com/2inen ached via RTD perbotad-co-101e bal-big-bangtrs nday N H foobal h age.comaticamediaoul T and Neon 30cond pot verage prinatime major netwok mprosion for vewes eCPM Olobal Mobile RTB 0 2014 Repot, Smato Method, 2013-20wwat.com ga tnd ope- Don-This Y Doubleby-2016/1011312 Aslyed ty Fa Visit www.fiksu.com to learn more {Fiksu}