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Prepare to Meet the Demands from the Consumer on the Mobile Web

The MOBILE USER inUK 59% own a smartphone 18% own a tablet device 67% have used an app 73% have accessed a website How many they are 67% Have used an app on a mobile devise last 12 month What they do online 33% Purchased using a mobile website 26% Used an app to purchase 51% 67% 51% Looked up directions 49% Access social networks 43% Info about brands & organisations 23% Online purchases 49% 26% 33% |How they 25% react 25% Try competitor if the site not working 46% Would revisit the company 43% 23% What they think 46% 35% Find login difficult from their desktop 32% Find mobile site hard to use 67% Would give the mobile site 3 chances before moving on 35% Drop of if the site is hard to use 35% 32% 19% Hard to access content 14% Rarely met expectations 15% Stop when hard to navigate 67% 19% 35% 15% 14% EPISERVER

Prepare to Meet the Demands from the Consumer on the Mobile Web

shared by rmmojado on Jan 24
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We decided to see what the situation is in the UK market – both from what consumers are doing NOW and how marketers are responding.

Publisher

EPiSERVER

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Category

Technology
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