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On-Prem or Outsource: What is Best for your Business?

O On-Prem or Outsource Best Business? WHAT IS FOR YOUR Within the messaging industry, the on-prem vs outsource debate is based on the merits of outsourcing sending capabilities to an email services provider (ESPS) or internal management with on-premise infrastructure. In Sept. 2012, The Relevancy Group surveyed professionals in email marketing on what works best for them. ESP Users Experienced Significantly More Challenges Across a Range of Issues GREATEST MARKETING CHALLENGES |On-Prem Users A GLOSSARY ESP Users Data Security a) 13% 2% On-Premises Software IT Support ) 17% 7% $ 13% Budget 9% Also known as: on-premise or on-prem A 21% Email Deliverability 14% Adequate Staff to Manage Email 8 24% 14% Software installed and run on computers on the premises of the organization, rather than at a remote List Turnover Subscriber Churn O 23% 14% Campaign Analysis 16% O 25% facility or internet cloud solution. 24% Campaign Automation 19% SOURCE: Wikipedia On-Prem Users Had Greater Success Integrating Data Than ESP Users 25% more OLL on-prem users were integrating mobile marketing data compared to ESP users. Marketers Faced Different Challenges With On-Prem Solutions vs ESPS ANALYTICS MARKETING AUTOMATION: On-Prem users lacked resources to leverage knowledge ESP users struggled with technological capability TOP 3 MARKETING CHALLENGES: 1 Knowledge to Optimize Marketing Analysis of Campaign Results 2 Ability to Automate Campaigns Ability to Automate Campaigns Creative Content Development / Analysis of Campaign Results Adequate Staff to Manage Email On-Prem Marketers Saw Greater ROI Even When Using a Smaller Database more monthly revenue 30% than ESP users. ON-PREM USERS GAINED: Greater Customer 29%) Median Lifetime Value 17% Greater Rate of Deliverability Email Marketing Best Practices Regardless of technology, all marketers should incorporate the following in their email marketing programs. O Audience Segmentation 28 Email Testing O Dynamic Content V Data Security Breach Plan A SOURCE: "On-Premise or Outsource: Exploring the impact of technology deployment on marketing effectiveness", a September 2012 white paper by The Relevancy Group. Infographic by messagesystems".com

On-Prem or Outsource: What is Best for your Business?

shared by messagesystems on Mar 27
So when it comes to email, what’s really the best for your business? To settle this age old question that has plagued marketers since the inception of the Internet, one might take a look at the find...


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