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Positive Windows 8 Reaction Visualized

Windows 8 mashw rk Translating the Social Web Through the eyes of consumers. 65,968 opinions about Windows 8 were shared on Twitter Obetween June 15th, 2011 and September 22nd, 2011. We analyzed discussion about initial reactions, hardware options, operating system comparisons, and new features. Initial Reactions 15% • 9,895 Tweets Excited Skeptical Suggestions 47% 20% 33% 4,651 Tweets 1,979 Tweets 3,265 Tweets With overall positive sentiment, Windows 8 is entering the market in a strong position. Hardware 17% • 11,215 Tweets Tablet Desktop/Laptop 47% 53% Almost all opinions were optimistic or intrigued about Windows 8 on tablets. Of this group, 449% (2,615 opinions) did not believe Windows 8 would work well on a desktop. 5,271 Tweets 5,944 Tweets Tablets appear to be preferred as half the conversation regarding PCs is negative. OS 27% • 17,811 Tweets 59% Comparing Windows 8 and iPad/iOS 41% Comparing Windows 8 10,508 Tweets 7,303 Tweets and Android Windows 8 is better than iOS IOS is better Almost all the conversation favored Windows 8 63% 37% over Android. The tablet friendly Metro UI is being favorably compared to iOS and Android. Features 41% • 27,047 Tweets Metro UI Boot Time Xbox 360 Other 20% 34% 24% 22% 5,409 Tweets 9.196 Tweets 6,491 Tweets 5,951 Tweets *Tiles, Cloud, App Store, etc. Amongst the many new features, the improved boot time is the most anticipated. Buzz June 15, 2011 to September 22, 2011 September 13 - 16 46% of all opinions were Tweeted during the 4 day Microsoft Build Windows Conference Early conversation is comprised of developers, tech savvy individuals, and early adopters. As consumers become more aware of Windows 8, the focus of conversation will likely change. mashw rk Translating the Social Web For methodology and more info email: [email protected] 349 5th Ave - New York, NY 10016-

Positive Windows 8 Reaction Visualized

shared by kcatoto on Dec 28
Social media firm MashWork created an infographic based on what people were saying about Windows 8 after it was revealed earlier this year. Half of all tweets favored Windows 8′s Metro style design ...






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