Phone Recycling Data: Android Trade-in Infographic

WORLD OF ANDROID TRADE-INS. DATA FROM 40+ STORES VIA COMPAREMYMOBILE We're excited to see Androids huge sales volumes are finally relected in trade ins, pioneered by Samsung & HTC Ashley Turner, Co-Founder (CompareMyMobile.com) TOP 10 ANDROID TRADED INS - MAY 2013 1 SAMSUNG GALAXY S3 £203 TRADE-IN "The release of the Samsung Galaxy S4 saw Samsung customers rush to trade in their old Galaxy phones" During the announcement of the Samsung Galaxy S4, online interest increased and valuations of old devices began to increase by 127%. Increases were seen in loyal Samsung Galaxy and Note owners 3 4 10 08 2 £105 £58 £22 TRADE-IN TRADE-IN TRADE-IN SAMSUNG GALAXY S1 SAMSUNG НTC WILDFIRE GALAXY S2 12:45m 10 08 10:10. £268 £168 £37 71O TRADE-IN TRADE-IN TRADE-IN SAMSUNG GALAXY NOTE 2 НTC DESIRE SAMSUNG GALAXY NOTE 8. 1008 9. 10 1035 £164 10 08 £30 £256 TRADE-IN TRADE-IN TRADE-IN НTC НTC SONY ONE X WILDFIRE S XPERIA S TRADE IN MARKET SHARE 21% UP JAN-MAY 2013 BRANDS BEING TRADED IN - 2013 1st Jan 2013 VS 1st May 2013 50.3% APPLE 41.8% 19.7% BLACKBERRY 18.6% 12.5% 17.4% SAMSUNG 7.8% NOKIA 8.1% 6% НTC This data has a lot to do with the brand shifts in market share of handset sales. For example, Samsungs huge sales in the past 12 months, Windows phone shipments taking over BlackBerry and the lack of a new updated iPhone APPLE BLACKBERRY SAMSUNG NOKIA НTC DROP DROP INCREASE INCREASE INCREASE -17% 7 -6% +39% +4% +32% So what happens when a huge Android phone is released? THE IMPACT OF ANDROID RELEASES 40% INCREASE IN SAMSUNG IN VALUE 127% SPIKE IN VALUATIONS 20%. OF THE GALAXY RANGE DURING DROP THE GALAXY S4 TRADE INS DURING THE RELEASE (MAY 1st - MAY 20oth 2013) RELEASE OF THE GALAXY S4 НTC THUNDER- SAMSUNG BOLT HTC EVO 4G НTC ONE X GALAXY S3 SAMSUNG GALAXY S2 Lifecompanion 10 45 GALAXY S4 HTC Thunderbolt & Galaxy S2 released HTC Evo released Samsung S4 Released One X & Galaxy S3 released 2010 2011 2012 2013 Historically the largest impact in trade ins happens when 2 hero Android devices are released together (S2/Thunderbolt & One X/S3) however the launch of the Samsung S4 has lead to the biggest impact on trade ins Android devices have seen. TOP 5 ANDROID TOP 5 ANDROID TRADE IN PRICES DEPRECIATING MOST VALUE BIGGEST DROPS Jan 2013 £355.00 May 2013 57% drop May 2013 SAMSUNG GALAXY S4 SAMSUNG GALAXY PRO B7510 10 08 Jan 2013 £285.00 May 2013 52% drop May 2013 HTC MOTOROLA ONE DEFY 12:45 Jan 2013 £268.00 May 2013 39% drop May 2013 SAMSUNG NOTE 2 GOOGLE NEXUS S 1035 10l08 38% drop Jan 2013 £256.00 May 2013 May 2013 SONY XPERIA Z НTC ONE V 12:45 Jan 2013 £203.00 May 2013 34% drop May 2013 SAMSUNG SAMSUNG GALAXY S3 GALAXY S3 MINI Press contact: COMPARE MY MOBILE f facebook.com/comparemymobile Ashley Turner - Co-Founder CompareMyMobile.com (+44)7590 116 943 [email protected] .COM V twitter.com/comparemymobile | Available on the S' Google+ Compare My Mobile O Pintererst/comparemymobile Available on the | App Store Android Market #100 represents the peak search interest 12:45 & & & & &