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Personalization and Privacy of Social Media

INTENTHA Over half of UK 153% social network users willing to share social data for personalized content The Depth of valuable data available for digital content and ecommerce personalization 54% 30% Share Shared Information Relationship Status about holidays Social Network Users Shared Shared events interests they've and attended hobbies 35% 50% Who would login and why? 156% |57% Would login using their social media Offers & discounts on relevant products as key driver profile Social Network Users Seeing content that Recommended Products friends & family have engaged with basedon their interests 34% 41% The sites people are most willing to share their social data with: |39% |38% General Supermarkets Retailers |22% 29% Social Network Users Music Travel Film & TV 22% bood

Personalization and Privacy of Social Media

shared by IntentHQ on Jul 09
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Over half of UK social network users (53%) are willing to share data from their social media profiles to see products/content relevant to their interests.

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big data data

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Technology
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