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The Periodic Table Of SEO Success Factors

ON-THE-PAGE FACTORS OFF-THE-PAGE FACTORS THE PERIODIC TABLE OF SEO SUCCESS FACTORS These elements are in the direct control of the publisher Elements influenced by readers, visitors & other publishers CONTENT LINKS Search engine optimization - SEO - seems like alchemy to the uninitiated. But there's a science to it. Below are some Are links from trusted, quality or respected web sites? important "ranking factors" and best practices that can lead to success with both search engines and searchers. Are pages well written & have substantial quality content? Lq QUALITY Cq QUALITY Have you researched the keywords people may use to find your content? Lt Do links pointing at pages use words you hope they'll be found for? TEXT Cr RESEARCH ON-THE-PAGE SEO OFF-THE-PAGE SEO Do pages use words & phrases you hope they'll be found for? Ln Do many links point at your web pages? NUMBER Cw WORDS CONTENT HTML ARCHITECTURE LINKS TRUST SOCIAL PERSONAL Vp Have you purchased links in hopes of better rankings? Do visitors spend time reading +2 PAID Ce Cq| Ht| Ac Lq Ta Sr ENGAGE or "bounce" away quickly? Pc VI Have you created many links by spam- ming blogs, forums or other places? SPAM Cf FRESH Are pages fresh & about "hot" topics? Quality Titles Crawl Quality Authority Reputation Country TRUST Vt Is content "thin" or "shallow" & lacking substance? THIN Cr Hd Ad Lt Th Ss PI +3 +2 +2 +1 +3 Do links, shares & other factors Ta AUTHORITY make site a trusted authority? Va Is your content ad-heavy. especially "above the fold?" ADS Has site or its domain been around Th HISTORY HTML Research Description Duplicate Text History Shares Locality a long time, operating in same way? Do HTML title tags contain keywords relevant to page topics? Does site use means to verify its identity & that of authors? Ht Ti IDENTITY TITLES +1 +1 +1 Ph Do meta description tags DESCRIPTION describe what pages are about? Vd Has site been flagged for hosting pirated content? PIRACY Hd Words Headers Speed Numbers Identity History SOCIAL Hh Do headlines & subheads use header tags with relevant keywords? HEADERS Ce Hs Au Vp Vd +1 +1 -3 Ps Sr Do those respected on social networks share your content? REPUTATION Hs Do pages use structured data to enhance listings? STRUCTURE Ss Do many share your content on social networks? SHARES Engage Structure URLS Social Do you excessively use words you want pages to be found for? Vs Paid Piracy STUFFING PERSONAL -1 -2 Cf Vs Vc| VI +2 Vh Do colors or design "hide" words you want pages to be found for? HIDDEN Pc What country is someone located in? COUNTRY ARCHITECTURE PI What city or local area is someone located in? Fresh Stuffing Cloaking Spam LOCALITY Ac Can search engines easily "crawl" pages on site? CRAWL -2 -1 Ph Has someone regularly visited your site or socially favored it? Vh HISTORY Does site manage duplicate content issues well? Vt Ad DUPLICATE FACTORS WORK TOGETHER Ps Have your friends socially favored SOCIAL red the site? Thin Hidden As SPEED Does site load quickly? All factors on the table are important, but those marked 3 carry Are URLS short & contain meaningful keywords to page topics? Va more weight than 1 or 2. No single factor guarantees top rankings Au URLS or success, but having several favorable ones increases the odds. Do you show search engines different pages than humans? Negative "violation" factors shown in red harm your chances. Vc CLOAKING Ads Written By: Search Engine Land Design By: COLUMN FIVE Learn More: Copyright Third Door Media

The Periodic Table Of SEO Success Factors

shared by mrjameson on Jun 25
Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals....


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