On-Page SEO Guide
RiZen Metrics On - Page SEO Guide ← CI → Anchor Links / Table of Contents link to a heading on your website page for ease of access . This https://www.rizenmetrics.com/blog/on-page-seo-guide ( Title ) < h1 > On - Page SEO Guide < h1 > ( Subtitle ) < h2 > Table of Contents < h2 > What is On - Page SEO Factors that affect on - page SEO Keywords improves user experience and is favored by Google for longer pages with lots of subheadings ● ● ● URL Title tags Table of Contents ● Image ( Alt Tags ) . h2's & h3's ( subheadings ) . Internal & Outbound Links • Word Count Quality of Content Meta tags & descriptions 1202 words INTERNAL LINKS S If you view below the subheading , " What is On - Page SEO ? " , you'll notice a blue underlined " search engine optimization ( SEO ) " with a click button . This is an internal link , and when clicked , it will open up a new page within the same website . In our case , this would link to www.RiZenMetrics.com/services/search-engine ( Subtitle ) < h2 > What is On - Page SEO ? < h2 > On - Page SEO is the practice of optimizing your website for search engines ( i.e. , Google ) and user experience . The Google algorithm " crawls " your website to determine relevance for certain keywords , ensuring they can connect users to your page based on their search intent . In other words , if we're writing a blog about on - page SEO , and a user is searching " what is on - page SEO " , we want our blog to rank # 1 on the results page . Other types of search engine optimization ( SEO ) , include off - page SEO and technical SEO . optimization / This is referred to as link juice . Search engines like internal links because it helps them understand your website , what pages are important , how they all link together , and what your website is about . This also helps boost your website authority . ( Subtitle ) < h2 > Factors that Affect On - Page SEO < h2 > There are multiple factors that affect on - page SEO . Keywords , as we'll discuss in the next section , play one of the main roles in on - page ranking factors . TITLES / H1 The main title of your landing page or blog should always be your h1 tag . There can only be one h1 tag per page . While catchy titles sound nice , if your hl / title does not get across what your page is about , Google will not see it as relevant . It's important to be specific , but don't forget you can be creative too ! Additionally , adding phrases such as " how - to " , " best " , " guide " , and other related terms help show Google that your page is informative and will improve SEO . When you examine your website , you'll see your URL , title , subtitles , body content , images / infographics , and links . All of these aspects are working to reach a common goal : connect users to your website / page / blog who are searching for something that your content can answer : a question , product , service , brand , etc. KEYWORDS While Google does not give us a concise list of on - page ranking factors , they do provide us with information on the search algorithms , such as the importance of quality content . To learn more about Google's search algorithm , visit their article . rizenmetrics.com > on - page - seo - guide On - Page SEO Guide | RiZen Metrics Mar 23 , 2022 - If you're interested in learning more about V hov on - page SEO can boost your ranking and improve your website visibility , this article is for you . On - page ranking factors that affect how your website is viewed by Your meta description , while content does not affect SEO , is an important factor in letting users know what your page is about . This should contain some of your keywords / keyphrase A Your meta title , seen above , is likely similar if not the same to your hl . This tells search engines the title of your article and can include your business name . This should include your target keyphrase SEO ● hu Word Count 0 Google's algorithm favors pages that are above 500 words , and considers a page over 1,000-2,000 + words to be more important . This shows that your page is relevant and has important information . Pages below 500 words are unlikely to show up on the search engine results page ( SERP ) search engines and how visible it is to users L ALT TAG FOR IMAGES Alt tags or alt attributes for images exist to improve accessibility by describing what the photo is in words . Alt tags benefit SEO and ranking by telling search engines what the photo is about and how relevant it is to the page . Using keywords , you can boost your page visibility . 0 Example : Alt Attribute : Cartoon graphic of one man and two women on laptops working on On - Page SEO for website . Ⓒ OUTBOUND LINKS An outbound link is a hyperlink ( a clickable piece of text ) that will direct users to a different website . These are a good indicator to Google that your page is reliable , especially if the websites you are linking back to have high authority . For example , this article is linking to https://www.google.com/search/ho wsearchworks / algorithms / http : // Keywords are words , phrases , strings of words , or questions that internet users search for when making a query on a search engine . This could be things like " restaurants near me " or " how to I get my website more traffic " . They can also be branded such as " RiZen Metrics " E URL'S A URL often has 4 different sections : 1. Protocol : HTTP : // or HTTPS : // 2. Domain Name : www.rizenmetrics.com 3.Subdirectory : / blog 4. Specific page : / on - page - seo - guide / While URL's are not a large aspect of SEO , they do affect ranking . Google favors short , concise URL's that are readable ( avoiding # ' s & characters like " ! @ % " ) . This helps Google read the URL better for relevancy & organization and helps users easily access the page . Part of on - page SEO is optimizing your page for keywords so Google and users know that your page is relevant to what they're looking for . Google expects to see your main keyword ( likely the topic of your page ) within the first few hundred characters along with related keywords . If these words are absent , people and the algorithm bots will not know what your page is about , meaning it won't show up when your keyword is searched . Take the sample article above . " On - Page SEO Guide " is the main keyword , but related keywords such as " on - page " , " search engine optimization " , " Google algorithm " , " user experience " , " website optimization " , and " SEO " are all relevant search terms people might be looking for that our article might provide answers to . Quality Content One of Google's most favored aspects of on - page SEO , and something they have been up - front about is the quality of content on a page as a ranking factor . So make sure your content is well written with no grammatical errors , proper sentence structure , and informational for your keyphrase / keywords . Google states : " Beyond matching the words in your query with relevant documents on the web , Search algorithms also aim to prioritize the most reliable sources available . To do this , our systems are designed to identify signals that can help determine which pages demonstrate expertise , authoritativeness , and trustworthiness on a given topic . " Source : https://www.google.com/search/howsearchworks/algorithms/ Fun fact ! The bots that crawl Google to index websites based on the Google Algorithm are called " spiders " RiZen METRICS A Smart Digital Company
On-Page SEO Guide
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