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Optimize Customer Service for Holiday e-Commerce Sales

How to Optimize Customer Service for Holiday eCommerce Sales 0 0 0 Ecommerce is What do online Holiday Shoppers really want? Big Business especially during the Holiday Season but DISCOUNTS are just the beginning 0 0 0 During the Holidays, Online Shoppers want the simplest thing in the world: SERVICE In 2015, ecommerce customers expect discounts and special deals but they desire awesome customer service. Here's a cheat sheet for providing the type of awesome ecommerce customer service that actually increases SALES and CONVERSIONS. This holiday season, redefine SERVICE on your Ecommerce Site ocial Media 32% of customers who post questions about your t ecommerce brand or products on Twitter will expect a response within thirty minutes. Provide customer service on every possible social media channel so that leads don't get lost in the shuffle. This holiday season, Scale up your service hourS for as close to support as -24/7- you can. Email You should be sending 16-30 email campaigns per month. Ecommerce companies that do this see an average 2x increase in click rates! (Hint: The rate increases even more if you include You are invited: emails based on shopping cart abandonment). seal-Time Support Don't just rely on offline communications with your customers. Online shoppers want answers, and they want them now. Remember: they are asking questions because they are interested in making a purchase. (Hint: Add live video chat to your site and 95% of customers who chat with your service team will remember the products discussed). 95% isib lity Be proactive in reaching out to customers and sharing your brand with the world. After all, customer service is the new marketing. onteractive Design Have you optimized your website for usability? Now is the time to make sure customers can find what they're looking for in your online store. Remember that good UX is a type of customer service. Good UX Website for usability online store Customer service Custom Experiences Personalization is essential to effective customer service. But it's also a way to sell MORE of EXACTLY WHAT PEOPLE WANT. Automate your ecommerce campaigns based on customer browsing habits for targeted holiday selling. xcitement Just like your sales staff, your customer service reps need to sell your product with real excitement. Companies that Create desirable experiences and generate excitement about their ecommerce products will have the BIGGEST SHARE of the 57% GROWTH projected for online retail sales in the US alone by 2018 Happy Holidays from ClickDesk, and Happy Selling! Sources: Forrester, Customer Care Institute, HubSpot, Shopify, ClickDesk, Agile CRM www.clickdesk.com 0 0 0 IIO

Optimize Customer Service for Holiday e-Commerce Sales

shared by clickdesk on Jan 11
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This infographic post covers some creative ideas on how e-commerce businesses can optimize customer service for holiday sales.

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