Online Video Consumption by the Numbers

ONLINE VIDEO CONSUMPTION BY THE NUMBERS



78% AT LEAST ONCE A WEEK

PEOPLE WATCH ONLINE VIDEOS

55% WATCH EVERYDAY



ONLINE VIDEO CONSUMPTION INCREASED BY 38% BETWEEN MAY 2011 & MAY 2012



THE PERCENT OF CONSUMERS WATCHING FULL-LENGTH MOVIES AND TV SERIES ON A TABLET GREW 27% 2012 33% 2013



WATCHING USER-GENERATED CONTENT GREW 2012 46% 2013 51%



Dr. James Mcquivey OF FORRESTER RESEARCH SAYS 1 MINUTE OF VIDEO IS WORTH 1.8 MILLION WORDS



81% OF SENIOR MARKETING EXECUTIVES NOW USE ONLINE VIDEO CONTENT IN THEIR MARKETING PROGRAMS UP FROM 70% IN 2011



2013 2015

CISCO EXPECTS VIDEO TO ACCOUNT FOR 57% OF CONSUMER INTERNET TRAFFIC BY 2015

NEARLY 4X AS MUCH AS REGULAR WEB BROWSING AND EMAIL



MOST LIKELY TO ENGAGE WITH BRANDED CONTENT ON SOCIAL MEDIA THAT CONTAINS PICTURES 44%



37% MOST LIKELY TO ENGAGE WITH BRANDED CONTENT ON SOCIAL MEDIA THAT CONTAINS VIDEOS



YOUTUBE



OVER 1 BILLION UNIQUE USERS VISIT YOUTUBE EVERY MONTH



500 YEARS OF YOUTUBE VIDEO ARE WATCHED EVERY DAY ON FACEBOOK



700 YOUTUBE VIDEOS ARE SHARED ON TWITTER EACH MINUTE



THE AVERAGE YOUTUBE VISITOR WATCHES 388.3 MINUTES OF VIDEO EACH MONTH



Google



VIDEO RESULTS HAVE APPEARED IN ALMOST 70% OF THE TOP 100 SEARCH LISTINGS ON GOOGLE IN 2012



THE CHANCES OF GETTING A PAGE ONE LISTING ON GOOGLE INCREASE 53 TIMES WITH VIDEO



ECONSULTANCY ESTIMATES VIDEOS IN UNIVERSAL SEARCH RESULTS HAVE A 41% HIGHER CLICK-THROUGH RATE THAN PLAIN-TEXT RESULTS



A STUDY BY COMSCORE FOUND THAT ON AVERAGE A WEBSITE VISITOR WILL STAY 2 MINUTES LONGER ON A SITE WHEN THEY WATCH A VIDEO



4 IN 10 SHOPPERS VISITED A STORE ONLINE OR IN-PERSON AS A DIRECT RESULT OF WATCHING A VIDEO



ONLINE VIDEO ACCOUNTS FOR 50% OF ALL MOBILE TRAFFIC AND UP TO 69% OF TRAFFIC ON CERTAIN NETWORKS ONLINE VIDEO CONSUMPTION BY THE NUMBERS • 78%O 550/ PEOPLE WATCH ONLINE AT LEAST ONCE A WEEK WATCH EVERYDAY VIDEOS (M T (W (T E S ONLINE VIDEO CONSUMPTION INCREASED BY 8% BETWEEN U MAY 2011 & MAY 2012 THE PERCENT OF CONSUMERS WATCHING 27% 33% FULL-LENGTH MOVIES AND ĪV SERIES ON A TABLET GREW 2012 2013 WATCHING USER-GENERATED CONTENT GREW 2012 2013 46% T 51% MINUTE OF VIDEO IS WORTH WORDS Dr. James Mcquivey 1.8 MILLION OF FORRESTER RESEARCH SAYS OF SENIOR 81% MARKETING EXECUTIVES HOW USE ONLINE VIDEO CONTENT IN THEIR MARKETING PROGRAMS UP FROM IN 2011 70% 2015 570% CISCO EXPECTS VIDEO TO ACCOUNT FOR J770 OF CONSUMER INTERNET TRAFFIC BY 2015 2013 NEARLY 4x AS MUCH AS REGULAR WEB BROWSINGPAND EMAIL M MOST LIKELY TO ENGAGE WITH MOST LIKELY TO ENGAGE WITH BRANDED CONTENT ON SOCIAL MEDIA THAT CON BRANDED CONTENT ON SOCIAL MEDIA THAT DITANIG ATINES 44% CONTAINS VIDEOS YOUTUBE OVER 1 BILLION 500 f 700 You mheI BUTION KARS OFYOUTUBE VIDED ARE WATCHED You Tube EVERY DAY ON FACEBOOK UNIQUE USERS YOUTUBE VIDEOS ARE SHARED ON TWITTER EACH MINUTE VISIT YOUTUBE EVERY MONTH MINUTES OF VIDEO THE AVERAGE YOUTUBE VISITOR WATCHES 388.3 EACH MONTH Google VIDEO RESULTS HAVE APPEARED IN ALMOST , OF THE TOP 100 SEARCH 70% LISTINGS ON GOOGLE IN 2012 THE CHANCES OF GETTING A PAGE ONE LISTING ON GOOGLE INCREASE 53 TIMES WITH VIDED 41% HIGHER CLICK-THROUGH RATE THAN PLAIN-TEXT RESULTS ECONSULTANCY ESTIMATES VIDEOS IN UNIVERSAL SEARCH RESULTS HAVE A A STUDY BY COMSCORE FOUND THAT ON AVERAGE A WEBSITE VISITOR WILL STAY 4 IN 10 SHOPPERS 2 MINUTES VISITED A STORE ONLINE OR IN-PERSON AS A DIRECT RESULT OF WATCHING A VIDEO LONGER ON A SITE WHEN THEY WATCH A VIDEO ONLINE VIDEO ACCOUNTS FOR AND UP TO 50% OF ALL MOBILE 70 TRAFFIC 69% OF TBAFFICON CERTAIN NETWORKS SOURCES http://www.youtube.com/yt/press/statistics.html http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Video-Over-Internet-Consumer-Survey-2013.pdf http://webvideomarketingportugal.com/category/video-marketing-2/ JIB MEDIA PRODUCTIONS www.jlbmedia.com