Transcript

Online Retail: Is it Ready For Fast, Visual, Mobile E-Commerce?

ONLINE RETAIL – IS IT READY FOR FAST, VISUAL, MOBILE E-COMMERCE? 2014 E-TAILER SURVEY RESULTS Online retailers know how to boost conversions and engage mobile users, but few have made the visual upgrades and found the performance technologies that would bring greater sales and profit. COMPELLING IMAGES INCREASE CONVERSIONS Yet most online retailers aren't using them. WHAT ONLINE RETAILERS KNOW WHAT ONLINE RETAILERS DO 84% of online retailers believe 42% still use same small images that more images per product will increase conversions 30% of online retailers have gone backwards and use LOWER-resolution images 61% believe that higher-resolution product images (1 MB instead of 200KB) will increase conversions ONLY 6% have carried out a true high-definition upgrade and are ready for the era of Retina-class displays SPEED IS CRUCIAL Yet only 2% have pushed their website up to maximum performance WHAT ONLINE RETAILERS KNOW WHAT ONLINE RETAILERS DO 55% say fast page loading is 87% invest in legacy technologies like CDNS, FEO hoping for speed gains, but still the most important factor in boosting conversions KEEP CUSTOMERS WAITING 98% confess: "Our website isn't as high-performance as it could be" MOBILE IS THE SOURCE OF ECOMMERCE GROWTH Yet most e-Tailers still put their mobile site 2nd WHAT ONLINE RETAILERS KNOW WHAT ONLINE RETAILERS DO 61% of online retailers still invest more today in their traditional, desktop-focused site rather than their mobile site(s) For 90% of Internet retailers, mobile is an important growth channel MOBILE Mobile Traffic WILL BE KING 61% For about 3 IN 5 e-commerce companies, mobile comprises 10-50% of traffic instartlogic SOURCE: Q1 2014 eCommerce Survey, Instart Logic

Online Retail: Is it Ready For Fast, Visual, Mobile E-Commerce?

shared by InstartLogic on Jun 19
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This infographic recaps the key findings from Instart Logic’s 2014 Ecommerce Survey. According to Instart Logic’s 2014 Q1 E-Commerce Survey, e-tailers are slow to upgrade their web visual experie...

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