Online Gaming Industry in China - Statistics and Trends

ONLINE GAMING INDUSTRY IN CHINA In China, online games enjoy penetration rates of 59.5% (within the total Internet users) and 33% (within the total mobile Internet users) 33% 59.5% ESTIMATED REVENUE of Chinese online Game Operators (bn Yuan) 2012 66.2 bn 2014 97.8 bn 2013 82.1 bn 24% 24% 19.2% ---- ---- 2015 2016 2017 113.3 bn 130.8 bn 150.0 bn 15.9% 15.4% 15.0% WHO IS PLAYING Gamers Demographics By 2015, there will be 266 million Chinese gamers, playing at least 2 hours a month. 266 million Online Gamers By Gender Male Female 73% 27% Online Gamers By Age Below 19 19-25 26+ 9.3% 55% 35.7% Where Gamers Play 73%, 19%, wwww Home Internet Café 4%, 3%, School Work When Gamers Play 8 P.M. – 10 P.M. 6 P.M. – 8 P.M. 10 P.M. – Midnight 22% 21% 14% 2 P.M. – 6 P.M. Noon - 2 P.M. 8 A.M. – Noon 13% 12% 11% Midnight – 2 A.M. 2 A.M. – 8 A.M. 4% 3% Gaming Preferences 3D 60% Graphic 2.5D Graphic 23% 2D 17% Graphic Gaming Genre Preferences First - person Action Games Action RPG Shooters Platformers 28.1% 18.8% 12.0% 8.6% Turn - Based RPG Strategy Games Racing Games Virtual Community SIM Games 6.3% 5.2% 5.15% 4.4% Music and Dance Games Chess, Cards, Puzzles 3.2% 2.9% MARKET SHARE Of Chinese Online Game Segments Large client Platform Games Web Games Social Games games 2013 76.0% 5.9% 13.8% 4.4% 2014 74.8% 5.6% 14.5% 5.2% 2015 73.8% 5.3% 14.8% 6.1% 2016 72.8% 5.0% 15.1% 7.1% In 2012, 40 domestic Chinese companies developed a , a total of 177 online games. They were exported to overseas markets, at an estimated total sale value of 570 million USD. kekbb**k--177 570 million USD 64% of Chinese gamers spend money on online games each month %24 TOP 10 Online Games Operators By Revenue (Q3 2013) Tencent NetEase Changyou A 3 NETEASE www.163.com Chang You.com 畅游 时代 Tencent iR 8.42 billion 2.10 billion 980 million Shanda Games Perfect World Giant Interactive 完美 世界 PERFECT UWORLD 盛大 游戏 GIANT 960 million 750 million 581 million Qihoo 360 Kingsoft Huanju.cn 360 YYINC. www.B60.cn IKINGSOFT 407 million 271 million 154 million TaoMee TaomooH 63 million Compiled & designed by: GO-Globe.com web technologles Source links: http://www1.cnnic.cn/IDR/ReportDownloads/201302/PO20130221391269963814.pdf http://www.hkexnews.hk/listedco/listconews/gem/2013/1127/08255_1782360/E114.pdf http://www.iresearchchina.com/views/4723.html http://www.forbes.com/sites/johngaudiosi/2012/04/03/the-ma- jority-of-chinese-gamers-now-pay-for-online-gaming-content-every-month/ http://www.youxistory.com/2013/04/chinese-online-game-user-behavioral.html http://www.iresearchchina.com/views/4723.html http://www.creativetransformations.asia/2013/03/the-chi- nese-are-coming-the-soft-power-of-online-games-made-in-china/ http://chanye.178.com/