Online Consumer Shopping Behavior in Hong Kong

ONLINE CONSUMER SHOPPING BEHAVIÓR IN HONG RONG Statistics and Trends 24/7 An average Hong Kong Consumers Spends more than 24 hours a week on Internet. months 88% of consumers in Hong Kong made at least one purchase online in last three months. months More than four in 10 online consumers have made purchases via their mobile devices in the last three months. Top Factors That Attract Hong Kong Consumers To Do Online Shopping Waiving of Shipping / Delivery shop anytime and Convenience to Special discounts Fee anywhere % 54% 40% 38% Simpler return/ refund process Online payments Ability to purchase are more secure overseas 28% 33% 24% Availability of product tracking information Better Customer Accurate Delivery Support Time Estimate 000 17% 18% 14% Overnight Shipping Ability to buy limited edition products LIMITED EDITION 12% 14% Top Reasons Why Hong Kong Consumers Decide Not To Buy Online Product available Shipping Do not trust quality of product at nearby Physical Costs store 37% 36% 36% Need products / services immediately Same day or next day delivery not available 24H 28% 22% No local online Products/services retailers to out of stock buy from 17% 17% years Almost half of Hong Kong consumers now say they plan to make more purchases in the next two years via their mobile phones. Top Online Shopping Categories For Hong Kong Consumers Clothing / Airlines Travel Accessories 41.7% 36.7% 36.2% Home appliances / Electronic products Online Hotels gaming *** .• 36.0% 30.2% 29.3% Top Online Shopping Festivals To Purchase Goods Online Amazon Singles Day 618 Prime Day 11.11 primeday FESTIVAL 37% 7% 15% Black Friday Cyber Monday Other 000 BLACK FRIDAY CYBER MONDAY 15% 16% 2% Preferred Delivery Methods on Hong Kong Consumers Prefer delivery to Prefer delivery Prefer delivery to to home designated location closest convenient store 58% 32% 26% Prefer delivery Prefer delivery pick up at brand store to office 21% 15% Compiled & designed by: GO-Globe web design web applications identity seo Sources: http://www.nielsen.com/hk/en/insights/news/2016/things-you-must-know-about -hong-kong-online-shoppers.html https://assets.kpmg.com/content/dam/kpmg/cn/pdf/en/2016/11/outlook-for -e-commerce-in-hong-kong.pdf https://assets.kpmg.com/content/dam/kpmg/cn/pdf/en/2017/11/outlook-for -e-commerce-in-hong-kong.pdf http://www.colliers.com/-/media/files/marketresearch/apac/hongkong/hk-research /quarterly/colliers_quarterly_hk_retail_q1_2017pdf https://www.mastercard.com.hk /content/dam/mccom/en-hk/documents /newsroom/en/2017/HK-Press-Release-Mastercard-Online-Shopping-Survey-E-final.pdf https://assets.kpmg.com/content/dam/kpmg/cn/pdf/en/2016/11/outlook-for -e-commerce-in-hong-kong.pdf http://www.nielsen.com/content/dam/nielsenglobal/hk/docs/hksyndicated /Making_Bricks_Click_D2.pdf http://www.nielsen.com/hk/en/insights/reports/2017/harnessing-the-potential -of-hong-kong-e-commercelhtml 目 台