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The Numbers Behind Social Checkins and Branded Mobile Apps

CHECK-IN DATA: THE REALITY BEHIND THE HYPE 17% EARLY ADOPTERS 83% NON-USERS Privacy Concerns Stall Growth of Social Location Apps In partnership with the Social-Loco Conference (, this new research reveals the facts behind the hype of social check-ins. The study shows a disconnect bet ween WHY PEOPLE AREN'T CHECKING-IN 50% Don't Own A Smart Phone 49% Had No Motivation what people are talking about online, what early adopters are actually doing and how 48% Cited Privacy Concerns the rest of the US population perceives services such as Foursquare and Facebook Places. EARLY ADOPTERS MASS CONSUMERS ONLINE CONVERSATION Non-users Who Would Consider Discussions Regarding Social Location Apps Current Users of Social Location Apps Using Social Location Apps APPS THEY USE APPS THEY WOULD CONSIDER USING APPS THEY DISCUSSED ONLINE 90% Facebook Places O 55% Facebook Places O 51% Groupon ● 40% Groupon O 20% Twitter O 31% Twitter O 29% Foursquare 30% Groupon • 3% Living Social 22% Foursquare • 17% Living Social 2% Gowalla 22% Living Social • 6% Foursquare 2% Facebook Places • 10% Yelp Check-in ● 5% Urbanspoon ● 2% Foodspotting TYPES OF PLACES TYPES OF PLACES TYPES OF PLACES Restaurants 53% Restaurants 33% Restaurants 25% Cafes 40% Cafes 22% Cafes 3% Bars/Clubs 38% Bars/Clubs 12% Bars/Clubs 3% Homes 32% Homes 35% Homes 3% New Cities 26% New Cities 27% New Cities 1% Grocery Stores 24% Grocery Stores 11% Grocery Stores 1% Sporting 16% Venues Sporting Venues 16% Sporting 3% Venues MOTIVATIONS MOTIVATIONS MOTIVATIONS O 54% Discounts/Coupons 44% Discounts/Coupons O 47% Discounts/Coupons To Promote O 15% The Location To Learn About 33% To Meet Friends 19% The Location 32% To Learn About The Location 12% To Meet Friends O 2% To Learn About The Location 12% To Participate In Games/Contests 1% To Meet Friends The Location O 21% Becoming A “Mayor" Or Receiving Badges Becoming A "Mayor" • 1% Or Receiving Badges To Promote • 8% The Location O 17% To Participate In Games/Contests 1% Becoming A "Mayor" Or Receiving Badges 1% To Participate In Games/Contests WHAT THEY ARE DOING WHAT THEY ARE SHARING ONLINE People report that they are more likely to interact with large brands than small businesses using social location apps. However, people are more likely to share interactions with small businesses than large brands with their friends online (e.g., blogs, Facebook, Twitter, etc.) (Chain (Chain National Brands 63% National Brands 37% 1,000,000 Served 1,000,000 Served mom & pop Small Businesses 37% mom & pop Small Businesses 63% SOCIAL LOCO STUDY CONDUCTED BY: beyond CONFERENCE 2011 BYND.COM

The Numbers Behind Social Checkins and Branded Mobile Apps

shared by kcatoto on Dec 28
Creating branded mobile apps is the hot topic for companies of all sizes, and incorporating social aspects into mobile marketing campaigns is just as hot. It seems like every brand is trying to find o...




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