Is Nokia Dead?

Is Nokia Dead? JUNE , inneractive Infographic Not So Fast... - Nokia's Ad Requests Growth When it comes to mobile advertising, ad requests are an accurate indication of user engagement. Nokia has shown a steady increase since December 2010 throughout May 2011, despite the challenges the company faced in those months. Dec.10 Jan.11 Feb.11 Mar.11 Apr.11 May.11 I Nokia - Industry Average CTR: Nokia Vs. The Industry ► 3.50% 3.00% Other platforms might get more media buzz, but Nokia consistently generates a higher CTR for mobile ads. This is a result of many 2.50% 2.00% factors that are unique to Nokia and its global 1.50% presence. 1.00% 0.50% Mar.11 Apr.11 May.11 • Nokia's Global Distribution 7% 38% 30% 12% ASIA PACIFIC N. AMERICA EUROPE ASIA CENTRAL 6% 5% AFRICA S. AMERICA 2% OCENIA Another advantage that the Finnish mobile giant has over its primary competitors is wide spread distribution. You can see in the map above that Nokia's global presence is widespread and covers almost all regions across the entire globe. While some mobile platforms are popular in one location or another, Nokia devices are used by consumers all around the world. Top 10 Nokia Countries by Revenues Country Fill Rate CTR ECPM Nokia Market Share India 82.39% 3.17% $1.02 78.6% 2 Italy 94.41% 3.50% $4.09 71.9% Germany 88.22% 2.99% $4.07 52.1% NIZ UK 4 1N 93.27% 1.82% $1.83 15.8% Malaysia 97.23% 3.64% $3.15 64.6% USA 92.84% 2.17% $1.84 5.1% South Africa 98.19% 2.29% $2.62 59.6% Russia 98.72% 3.71% $1.02 86.6% France 97.00% 2.73% $1.43 22.1% 10 Australia 92.90% 2.50% $1.75 54.2% The above table presents numbers that you will not see with any other mobile platform. Across the board, Nokia generates extremely impressive CTR and ECPM for developers, and the fill rate column demonstrates that there is still great interest in Nokia as an advertising platform. Source: inneractive. June, 2011. for more information about inneractive Click Here! 39.3% -10.6% 24.3% 15.3% 12.8%