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NFC Mobile Commerce Evolution

MOBILE COMMERCE EVOLVED How NFC mcommerce is reaching its tipping point It's been a long, hard climb – nearly 10 years in the making - but the mobile commerce revolution has officially begun. Contactless NFC payment technology may well have started with the credit card, but we are now seeing the transition to mobile phone payments, digital wallets and rich mcommerce apps for real-time marketing, merchandising and loyalty programs. Ubiquitous adoption is no longer just around the corner; NFC mCommerce is actually, finally here. 2004 - ON: NFC TECHNOLOGY STANDARDS Standards bodies specifying the modulation schemes, coding, transfer speeds and frame format of the RF interface of NFC devices. ISO GaParronu GPATORM GaraParronu N STOPANG ecma GSA: 2007 2010 : NFC MARKET TRIALS Transit, Banks, Food, Mobile Operators, Payment Cards, Merchants VISA 2011 - 2012: EARLY COMMERCIAL ROLLOUTS > NFC emerging as predominant technology > Mobile, Web, Financial players enter, targeting Tier 1 Merchants and commercial implementations e New player consortiums subsidizing NFC readers in stores e 35 Million NFC phones at end of 2011 2013 - 2016 : MASS WOLRDWIDE ROLLOUTS e NFC will dominate as it delivers simple touch experiences r 550 MILLION 30% NFC phones by end of 2015 550 400 25% e mcommerce reaches 300 20% 250 $31 Billion by 2016 15% 150 100 10% 50 Vivotech 2012 | vivotech.com | [email protected] /vivotechinc | @vivotech | 408-248-7001 35 0% 2010 2011 2012 2013 2014 2015 NFC-enabled handset sell-through 96 of smertphones Sources: NFCForum. Pyramid Research, Forester Research, VIVOtech, Inc. % of smartphone sel thro ugh %24 (u)ysh aiyıas MOBILE COMMERCE EVOLVED How NFC mcommerce is reaching its tipping point It's been a long, hard climb – nearly 10 years in the making - but the mobile commerce revolution has officially begun. Contactless NFC payment technology may well have started with the credit card, but we are now seeing the transition to mobile phone payments, digital wallets and rich mcommerce apps for real-time marketing, merchandising and loyalty programs. Ubiquitous adoption is no longer just around the corner; NFC mCommerce is actually, finally here. 2004 - ON: NFC TECHNOLOGY STANDARDS Standards bodies specifying the modulation schemes, coding, transfer speeds and frame format of the RF interface of NFC devices. ISO STOPANG еста GPATORM 2007 2010 : NFC MARKET TRIALS Transit, Banks, Food, Mobile Operators, Payment Cards, Merchants VISA 2011 - 2012: EARLY COMMERCIAL ROLLOUTS > NFC emerging as predominant technology > Mobile, Web, Financial players enter, targeting Tier 1 Merchants and commercial implementations e New player consortiums subsidizing NFC readers in stores e 35 Million NFC phones at end of 2011 $ 2013 - 2016 : MASS WOLRDWIDE ROLLOUTS e NFC will dominate as it delivers simple touch experiences r 550 MILLION 30% NFC phones by end of 2015 550 400 25% e mcommerce reaches 300 20% 250 $31 Billion by 2016 15% 150 100 10% 50 5% Vivotech 2012 | vivotech.com | [email protected] /vivotechinc | @vivotech | 408-248-7001 35 0% 2010 2011 2012 2013 2014 2015 NFC-enabled handset sell-through 96 of smertphones Sources: NFCForum. Pyramid Research, Forester Research, VIVOtech, Inc. % of smartphone sel thro ugh %24 MOBILE COMMERCE EVOLVED How NFC mcommerce is reaching its tipping point It's been a long, hard climb – nearly 10 years in the making - but the mobile commerce revolution has officially begun. Contactless NFC payment technology may well have started with the credit card, but we are now seeing the transition to mobile phone payments, digital wallets and rich mcommerce apps for real-time marketing, merchandising and loyalty programs. Ubiquitous adoption is no longer just around the corner; NFC mCommerce is actually, finally here. 2004 - ON: NFC TECHNOLOGY STANDARDS Standards bodies specifying the modulation schemes, coding, transfer speeds and frame format of the RF interface of NFC devices. ISO STOPANG еста GPATORM 2007 2010 : NFC MARKET TRIALS Transit, Banks, Food, Mobile Operators, Payment Cards, Merchants VISA 2011 - 2012: EARLY COMMERCIAL ROLLOUTS > NFC emerging as predominant technology > Mobile, Web, Financial players enter, targeting Tier 1 Merchants and commercial implementations e New player consortiums subsidizing NFC readers in stores e 35 Million NFC phones at end of 2011 $ 2013 - 2016 : MASS WOLRDWIDE ROLLOUTS e NFC will dominate as it delivers simple touch experiences r 550 MILLION 30% NFC phones by end of 2015 550 400 25% e mcommerce reaches 300 20% 250 $31 Billion by 2016 15% 150 100 10% 50 5% Vivotech 2012 | vivotech.com | [email protected] /vivotechinc | @vivotech | 408-248-7001 35 0% 2010 2011 2012 2013 2014 2015 NFC-enabled handset sell-through 96 of smertphones Sources: NFCForum. Pyramid Research, Forester Research, VIVOtech, Inc. % of smartphone sel thro ugh %24 MOBILE COMMERCE EVOLVED How NFC mcommerce is reaching its tipping point It's been a long, hard climb – nearly 10 years in the making - but the mobile commerce revolution has officially begun. Contactless NFC payment technology may well have started with the credit card, but we are now seeing the transition to mobile phone payments, digital wallets and rich mcommerce apps for real-time marketing, merchandising and loyalty programs. Ubiquitous adoption is no longer just around the corner; NFC mCommerce is actually, finally here. 2004 - ON: NFC TECHNOLOGY STANDARDS Standards bodies specifying the modulation schemes, coding, transfer speeds and frame format of the RF interface of NFC devices. ISO STOPANG еста GPATORM 2007 2010 : NFC MARKET TRIALS Transit, Banks, Food, Mobile Operators, Payment Cards, Merchants VISA 2011 - 2012: EARLY COMMERCIAL ROLLOUTS > NFC emerging as predominant technology > Mobile, Web, Financial players enter, targeting Tier 1 Merchants and commercial implementations e New player consortiums subsidizing NFC readers in stores e 35 Million NFC phones at end of 2011 $ 2013 - 2016 : MASS WOLRDWIDE ROLLOUTS e NFC will dominate as it delivers simple touch experiences r 550 MILLION 30% NFC phones by end of 2015 550 400 25% e mcommerce reaches 300 20% 250 $31 Billion by 2016 15% 150 100 10% 50 5% Vivotech 2012 | vivotech.com | [email protected] /vivotechinc | @vivotech | 408-248-7001 35 0% 2010 2011 2012 2013 2014 2015 NFC-enabled handset sell-through 96 of smertphones Sources: NFCForum. Pyramid Research, Forester Research, VIVOtech, Inc. % of smartphone sel thro ugh %24 MOBILE COMMERCE EVOLVED How NFC mcommerce is reaching its tipping point It's been a long, hard climb – nearly 10 years in the making - but the mobile commerce revolution has officially begun. Contactless NFC payment technology may well have started with the credit card, but we are now seeing the transition to mobile phone payments, digital wallets and rich mcommerce apps for real-time marketing, merchandising and loyalty programs. Ubiquitous adoption is no longer just around the corner; NFC mCommerce is actually, finally here. 2004 - ON: NFC TECHNOLOGY STANDARDS Standards bodies specifying the modulation schemes, coding, transfer speeds and frame format of the RF interface of NFC devices. ISO STOPANG еста GPATORM 2007 2010 : NFC MARKET TRIALS Transit, Banks, Food, Mobile Operators, Payment Cards, Merchants VISA 2011 - 2012: EARLY COMMERCIAL ROLLOUTS > NFC emerging as predominant technology > Mobile, Web, Financial players enter, targeting Tier 1 Merchants and commercial implementations e New player consortiums subsidizing NFC readers in stores e 35 Million NFC phones at end of 2011 $ 2013 - 2016 : MASS WOLRDWIDE ROLLOUTS e NFC will dominate as it delivers simple touch experiences r 550 MILLION 30% NFC phones by end of 2015 550 400 25% e mcommerce reaches 300 20% 250 $31 Billion by 2016 15% 150 100 10% 50 5% Vivotech 2012 | vivotech.com | [email protected] /vivotechinc | @vivotech | 408-248-7001 35 0% 2010 2011 2012 2013 2014 2015 NFC-enabled handset sell-through 96 of smertphones Sources: NFCForum. Pyramid Research, Forester Research, VIVOtech, Inc. % of smartphone sel thro ugh %24 MOBILE COMMERCE EVOLVED How NFC mcommerce is reaching its tipping point It's been a long, hard climb – nearly 10 years in the making - but the mobile commerce revolution has officially begun. Contactless NFC payment technology may well have started with the credit card, but we are now seeing the transition to mobile phone payments, digital wallets and rich mcommerce apps for real-time marketing, merchandising and loyalty programs. Ubiquitous adoption is no longer just around the corner; NFC mCommerce is actually, finally here. 2004 - ON: NFC TECHNOLOGY STANDARDS Standards bodies specifying the modulation schemes, coding, transfer speeds and frame format of the RF interface of NFC devices. ISO STOPANG еста GPATORM 2007 2010 : NFC MARKET TRIALS Transit, Banks, Food, Mobile Operators, Payment Cards, Merchants VISA 2011 - 2012: EARLY COMMERCIAL ROLLOUTS > NFC emerging as predominant technology > Mobile, Web, Financial players enter, targeting Tier 1 Merchants and commercial implementations e New player consortiums subsidizing NFC readers in stores e 35 Million NFC phones at end of 2011 $ 2013 - 2016 : MASS WOLRDWIDE ROLLOUTS e NFC will dominate as it delivers simple touch experiences r 550 MILLION 30% NFC phones by end of 2015 550 400 25% e mcommerce reaches 300 20% 250 $31 Billion by 2016 15% 150 100 10% 50 5% Vivotech 2012 | vivotech.com | [email protected] /vivotechinc | @vivotech | 408-248-7001 35 0% 2010 2011 2012 2013 2014 2015 NFC-enabled handset sell-through 96 of smertphones Sources: NFCForum. Pyramid Research, Forester Research, VIVOtech, Inc. % of smartphone sel thro ugh %24

NFC Mobile Commerce Evolution

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It’s been a long, hard climb – nearly 10 years in the making – but the mobile commerce revolution has officially begun. Contactless NFC payment technology may well have started with the credit c...

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