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The New C-Suite Power Team

The New C-Suite Power Team Art of Marketing Meets Science of Technology In an era of data-driven marketing, the Chief Marketing Officer is on track to become a bigger player in the C-suite. According to research firm Gartmer, by 2017 CMOS will have greater control of IT budgets than CIOS. 236,000 Analyzing data to understand what Approximately every 60 seconds, 236,000 Tweets are sent and 60 Big Data individual customers like hours of video are Companies are flooded with Big Data, transforming Chief uploaded on YouTube Marketing Officer • Predicting what customers want and when they want it role of Chief Marketing Officer Connecting with customers on social media C-SUITE POWER TEAM 48% 79% Budget Marketing budgets will grow 7-8% over the next 12 months, which is 2-3 times that of IT budgets Complexity While 79% of CMOS expect high or very high levels of complexity in their job over next 3 years, only 48% feel ready to deal with it 8% IBM 2011 CMO Study Alliance CMOs and CIOS can Marketing budget growth no longer afford to operate on separate stages - they can forge an alliance as new IT budget growth C-suite power team Together, the CIO and CMO can CIO build a shared CIO's role is changing, with employees conducting agenda to bridge the "C-Suite digital divide business on smart phones, iPads and other personal devices 60% Spending on marketing analytics over next 3 years will grow by 60% ......... CIO department CIO CMO department CMO -... . CMO's are learning new skills and adapting 45% Marketing now drives more that 45% of Big Data initiatives A demographic of one Forrester Brought to you by A demographic of one IEM| THE HUFFINGTON POST Each customer is "a demographic of one" Sources: IBM: From Stretched to Strengthened, Insights from the Global Chief Marketing Stufy, Forrester Research: CMO Imperatives for 2012; Gartner Research: By 2017 the CMO will Spend More on IT Than the CIO (webinar): IBM: Making Markets: Smarter Planet, by Jon lwata; Twitter blog: Twitter turns sic YouTube statistics ( #CMO #CIO

The New C-Suite Power Team

shared by Ariela on Jun 07
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The art of marketing meets the science of technology.




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