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Native Advertising

KEYWORDS AND CONTENT CONTENT CONTENT INSTRUCTIONS IDEAS The piece is produced The system detects any plagiarism attempts WRITER MARKETPLACE EXPERTISE CONTENT CONTENT Selected writers get allocated specific assignments including keywords and detailed instructions. Alternatively, they can pitch their ideas, PERFORMANCE ACCESS TO PROFESSIONAL A+ 55 WRITERS AND EXPERTS Final piece gets approved Writers can be selected SEO Readablity based on their field of expertise, performance and other criteria. Each piece is scored for SEO and readability. Access to our network of special-interest sites Content of client's website 1 and targeted website profiled in real time. Adserver sends request to semantic engine with the unique address of article that has been pre-profiled. Client's website CONTEXTUAL Semantic Profile Engine DFP Adserver MATCHING GOOD MATCH? HOW THE CONTENT IS PLACED ON A YES NO Targeted website SEMANTICALLY Semantic engine compares relevancy match with content. If a good match is found, semantic engine sends back relevant content. If there's no match, the engine passes back the ad request to adserver to be filled by another advertiser. SIMILAR PAGE Ad request sent to ad server with the unique address of article the user is reading. ↑ ↑

Native Advertising

shared by hugraphic on Nov 01
Infographic for Rollup Media showing how their Native Advertising service works. Rollup Media is a media company focused on delivering a better content experience for everyone.



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