Must Know Mobile Marketing Facts

Must Know Mobile Marketing Facts Usage of Mobile Devices: The number of mobile subscriptions jumped by 173 million in 2013, and the number of active mobile subscriptions around the world now equates to roughly 93% of the world's population. 173m 2013 93% Mobile internet access on smartphones and tablets has nearly doubled the amount of, users' online time since 2010. 2010 1.5 billion people now have access to relatively fast internet from their mobile devices: 1.5 billion 143 million 71 million There are currently 143 million smart phones'in use in the U.S., and 71 million tablets. Android iPhone Blackberry The leading platforms for U.S. smartphone use are Android (53%) and iPhone (40%). Blackberry now accounts for just 3% of the market. User Behavior 189 million Facebook users (almost one out of five) are mobile -only, and mobile use accounts for f 30% of Facebook ad révenue. +50% Tablet users spend, on average, 50% more online than do PC, users. 业 4 out of 5 consumers use smartphones to shop. 63% 39% 63 percent of tablet owners have purchased something from their device, compared with 39 percent of smartphone users. 70% 70% of mobile searches lead to online action within an hour. Nearly half of consumers say they won't return to a website if it doesn't load properly on their mobile devices. Is Your Email Optimized? Nearly 50% of unique email opens are mobile, according to Experian Marketing Services, a number that is expected to grow. MailChimp found that 69% of mobile users delete emails without reading if they're hot optimized for mobile. Another 18% said they would actually unsubscribe. 50% 69% 18% DEI,ETE UNSUBSCRIBE The Business Numbers Mobile ads perform 4-5 times better than online ads. $$$ $ Marketers spent $4.4 billion on mobile advertising in the U.S. in 2012. That figure doubled to $8.5 billion in 2013; and that figure is projected to quadruple to $31.1 billion by 2017. Search advertising accounts for about half of the total. 2017 2013 2012 4b 8b 31b Currently, about half of B2B vendors sell through mobile (including stores and applications), while 3 in 4 respondents plan to offer" mobile commerce by the end of 2014 For more useful business tips, Join SuperFastBusiness http://www.superfastbusiness.com/membership Designed by superfastousiness Sources: http://mashable.com/2013/11/28/mobile-device-metrics/ http://www.conyinceandconvert.com/mobile/7-mobile-marketing-stats-,' that-will-blow-your-mind/ http://www.business2community.com/mobile-apps/21-vital-mobile- marketing-facts-statistics-2014-0850425#!bv3ma3 'http://heidicohen.com/67-mobile-facts-from-2013-research-charts/ http://www.fastcompany.com/3021749/work-smart/10-surprising-social- media-statistics-that-will-make-you-rethink-your-social+stra http://www.imediaconnection.com/content/35471.asp? imcid=nl#singleview http://www.thesocialmediahat.com/blog/why-your-business-danger- 11262013 http://www.marketingcharts.com/online/b2b-vendors-say-commerce- shifting-online-to-meet-customer-demand-36997/ http://www.responsys.com/blogs/nsm/mobile-marketing/19-mobile- marketing-stats-will-blow-mind/ http://www.emarketer.com/Article/Marketers-Keep-Up-with-Divergent- Behavior-on-Smartphones-Tablets/1010024 http://wearesocial.net/blog/2014/01/social-digital-mobile-worldwide- 2014/ %24