MUlti Device Content Consumption Statistics and Trends

The Rise of Multi Device T Content Consumption 90% 90% of all media Interactions are screen based ww 70% More than 70% of digital users access internet across multiple devices 84% 84% of marketers feel that a comprehensive cross-device strategy is essential for success Average time spent on devices used in average day (in minutes) Smartphone 170 Computer Tablet 120 75 Multi Screen Content penetration by Age 67% 78% 80% 62% 25-49 (Men) 25-49 (Women) 18-24 50+ 90% 90% of multiple screen users use multiple screens sequentially to accomplish a task over time 67% 67% of multiscreen shoppers start shopping on one device and continue on another Top Activities Performed When Sequentially Screening Between Devices Browsing the Internet Social Networking Shopping Online www 81% 72% 67% Searching for Info Managing Finances Trip Planning 風 63% 46% 43% Watching Videos 43% Cross Screen Behavior by Content Categories PC Tablet Smartphone 15% 24% 61% Games 50% 5% 45% Health 47% 14% 39% Retail 28% 11% 61% Social Media FO 5% 16% 79% Radio 31% 9% 60% Weather NEWS 55% 6% 39% News 56% 6% 38% Sports Compiled & designed by: GO-Gulf CUSTOM WEB DEVELOPMENT Source Links: https://blog.hubspot.com/blog/tabid/6307/bid/33565/34-Enlightening-Statistics-Marketers -Should-Know-About-Multi-Screen-Usage-Google-Data.aspttsm .0op7yzdx2qldci117w2cimspeigz http://www.digitalmarket.asia/2016/05/why-brands-need-to-look-at-multi-screen-campaigns/ http://www.mediaweek.com.au/multi-screen-report-q4-2016/ https://www.thinkwithgoogle.com/advertising-channels/mobile/the-new-multi-screen -world-study/ http://www.millennialmedia.com/press/cross-screen-study-reveals-70-percent-of-digital -users-access-internet-across-multiple-devices http://www.adweek.com/lostremote/accenture-report-87-of-consumers-use-second-screen -device-while-watching-tv/51698 https://econsultancy.com/blog/64464-more-than-40-of-online-adults-are-multi -device-users-stats/ https://ecommerce-bootcamp.com/blog/249 http://www.idigitaltimes.com/more-75-percent-millenniak-use-second-screen-when -watching-video-content-507547 https://www.thinkwithgoogle.com/articles/device-use-marketer-tips.html