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Moxie Spaces Helps Connect

57%of U.S. Employees Could Be More "Productive with Collaborative Tools In the Age of Social Media, How Can Enterprises Be Rescued? The Socially-Empowered Consumer At home or on the go, consumers can easily stay connected with their family and friends and interact with their favorite brands. Nearly 2 out of 3 U.S. adults prefer to interact with companies online When interacting with a brand respondents prefer: 60% e-mail Of social media users: 53% live agent .fp foursquare in 30% other channels: including online chat and forums, and social media sites 74% have interacted with companies Use of social media and online forums for communicating with a company varies by age: 28% VS. 10% age 18-44 age 45-54 Respondents indicate they get the most accurate answer to a question from: 48% 22% 23% 3% directly from company company website live agent social media The Socially-Challenged Enterprise At the workplace the reality is different. Employees, who are welt-connected consumers, have to deal with old computer systems, cumbersome software and antiquated processes. When collaborating with co-workers, U.S. Adult s indicate their company: Offers social media communication tools 24% * 46% mtranet 36% Internal Chat 55% A 29% Document Sharing/Editing 22% External IM Offers online communication tools other than email 55% age 18-44 are interested in using social media tools to locate information and collaborate 57% say they could be more productive if their company offered collaboration tools Yet only 6% offer it "WITH GREAT POWER COMES GREAT CUSTOMER SERVICE" The Dynamic Duo To get closer to their customers, enterprises will need to quickly reinvent themselves, adopting a new culture and keeping the pace with consumer technologies. Through collaborative tools employees nould be able to: 61% 57% 58% provide better customer support improve their performance be more motivated at work age 18-34, the number grows to 69% "57% of emplkyed US. aduits say they could be more productive and their performance could improve if their company offered any collaborative tooks Survey Methodology Moxie Software commissioned a survey, conducted by Harris Interactive via its QuickQvery anline omnibus service from February 27-29, 2012, interviewing 2,211 US. aduits aged 8 years and older, of which /27 are employed ful fime, part time or self-emplayed. This data was weighted to reflect the composition of the general adult population. No estimates of theoretical sampling error can be calcularted, a full methodology is available. For complete survey me thodology, including weighting variables, please cantact Simone Souza at moxie Software

Moxie Spaces Helps Connect

shared by kcatoto on Mar 26
You know the story by now. Employees are disconnected from customers. Customers remain isolated by geography or by access. How do businesses get closer to customers without sacrificing productivity? M...


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