Mobile Strategy

Which Mobile Strategy is Right for You? Do your visitor's goals vary per device? NO YES Unique experiences customized for specific devices One experience adapted for all devices Key Benefit: Content personalization Key Benefit: Single content source m. O Goal Goal Goal Implement a mobile strategy, without "forking" or starting from scratch. Help customers execute focused tasks using hardware-specific capabilities. Create a task-focused mobile experience without requiring a mobile app. O Result Result Result A mobile app deployed to app stores for specific "on the go" tasks. One website that adapts for any screen size. A separate website focused on a single device-type (i.e., smartphones). Responsive Web Design Mobile Apps Mobile Websites One version of website for all devices Very specialized and optimized task-focused experience Specialized website for one device Device-specific capabilities (geolocation, notifications) Straight-forward to create Naturally SEO friendly PROS PROS PROS