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Mobile Search Trends

Startapp U.S. LOCAL SEARCH MARKET MOBILE vs DESKTOP presents 113.4 A SNAPSHOT OF MOBILE SEARCH TRENDS 54.9 85.6 (BILLIONS) 19.7 2011 2012 2013 2014 2015 2016 Mobile search user behavior PM AM IN MOBILE SEARCH TOP 5 KEYWORDS 24HRS MOBILE VS. DESKTOP SEARCH USAGE TOP KEYWORD Desktop Drop Mobile Rise desktop search 2.5% 4.8% Going to bed OF SEARCHES OF SEARCHES mobile search TOP 10 KEYWORDS TOP 100 KEYWORDS Lunch Break 5.8% 10.7% OF SEARCHES OF SEARCHES 26% OF SEARCH TERMS ARE UNIQUE advertisers with MOBILE-OPTIMIZED SITES& TARGETED CAMPAIGNS, HAVE Mobile vs Desktop 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 0 1 2 3 TOP 10 SEARCHED WORDS Searches IN MOBILE SEARCH 11.5% clickthrough rates AVERAGE RESPONSE TIME FOR MOBILE SEARCH 1 HIGHER than non-mobile optimized. 70% 1 HOUR FACEBOOK AVERAGE RESPONSE TIME FOR DESKTOP SEARCH of visitors act on search results 1 WEEK 40% MOBILE SEARCHES GOOGLE YOUTUBE are 4 HOTMAIL CO LOCAL 20% YAHOO GOOGLE MAPS http://imprezziomarketing.com/seo-blog/google-maps/40-of-mobile-searches-are-local http://googlemobileads.blogspot.com/2011/09/new-search-data-reveal-that-when-sun.html http://searchengineland.com/microsoft-53-percent-of-mobile-searches-have-local-intent-55556 http://imprezziomarketing.com/seo-blog/google-maps/40-of-mobile-searches-are-local/ 10 ESPN CRAIGSLIST EBAY TWITTER DESKTOP SEARCHES IN MOBILE SOCIAL SEARCHES, facebook IS KING Most popular misspelled ways to search Facebook faceboo faceboock facebok facbook fecebook THERE ARE NEARLY 2500 VARIATIONS OF SEARCH QUERIES WITH THE WORD MALASIA AND ITALY USE FACEBOOK AS A KEYWORD 2X THE GLOBAL AVERAGE COMPARED TO facebook KOREA & JAPAN 1/28 & 1/14 OF GLOBAL AVG 20 40 60 80 100 facebook 100 2.52 1.02 0.54 0,54 0.38 0.20 0.07 TWITTER FOR EVERY 100 MOBILE SEARCHES FOR FACEBOOK THERE ARE PINTEREST BADOO The Difference between MYSPACE INSTAGRAM Mobile & Desktop searches MYYEARBOOK LINKEDIN FOR EVERY 100 SEARCHES THERE ARE 100 75 40 40 40 47 59 Categorical Top Mobile searches (Global) KARDASHIAN MILEY CYRUS CLINT EASTWOOD JOHNNY DEPP JENNIFER LOPEZ JUSTIN BIEBER SELENA GOMEZ RIHANNA 51 22 6. 13 CELEBAITY 100 HOTMAIL 100 YAHOO 46 GMAIL 35 40.3 21.4 21.3 8.1 12.36 TEMPLE RUN 100 ANGRY BIRDS 67 TWITTER PINTEREST BADOO MYSPACE MYYEARBOOK LINKEDIN 1.12 20.22 4.49 2.6 DRAW SOMETHING 37 CUT THE ROPE 9 SOCIAL MEDIA EBAY 100 AMAZON 59.9 100 39 39 100 91 FOOTBALL / SOCCER 100 BASEBALL 46 CRICKET 42 BASKETBALL 39 TENNIS 19 MCDONALDS PIZZA HUT DOMINOS SUBWAY PAPA JOHNS 83 33 60 24 24 OBAMA 100 ROMNEY 11 FAST FOOD App monetization and distribution info@startapp.com Startapp Search data from 20M mobile searches, during May 2012

Mobile Search Trends

shared by NowSourcing on Jul 18
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A look at mobile vs desktop trends and what people are searching for on mobile.

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StartApp

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Technology
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