Transcribed
Mobile Retailing
Leading retailers will use big data and mobility to engage with consumers in real time. (percent of retailers indicating which mobile-facing capabilities they intend to implement in the next two years that will require real-time insights and execution) Mobile loyalty identification: 52% SPECIAL % 30orr Mobile coupons, specials and promotions: 52% 30 OFF ALL ITEMS $5.00 Share with a friend via email/social networking siteg:440% Base: 500 North American retailers Source: "13th Annual POS Benchmarking Study," Boston Retail Partners, 2012 Sponsored by SAP For more information and to read the full report, "Real-Time Retailing in the Age of Big Data," visit www.sap.com/360customer Bloomberg Businessweek RESEARCH SERVICES TODAY
Mobile Retailing
shared by SAPRetail on Feb 17
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Retailers can now use big data and mobility to engage with consumers in real time and deliver personalized offers that build brand loyalty
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