Transcript

Mobile Retail Experience

WHICH RETAILERS DELIVER The Best Mobile SHOPPING An independent study of the mobile shopping EXPERIENCES? experiences of 1,000 consumers at the top 20 brick-and-mortar retailers found: HOW CONSUMERS RANK THE OVERALL MOBILE SHOPPING EXPERIENCE SATISFACTORY VERY SATISFACTORY 39%) 51% 90% .***....**************** 55% 35% 90% ... ........ KOHL'S| 62% 28% 90% ............. ............ 61% 29% 89% TARGET. ........... *** Walmart 60% 28% 89% CVS 47%) 41% 88% ............ ** .............................. THE RETAILERS MOST BROWSED BY MOBILE SHOPPERS ON SMARTPHONE Walmart BROWSE TARGET. *macys LowE'S конLS erudysenna CVS 28% 22% 21% 15% 15% 12% 12% 11% 11% 9% ON TABLET Walmart:* BROWSE TARGET. LowE'S *mocys KOHLS Sears CosTco 32% 29% 28% 25% 25% 20% 19% 18% 15% 14% THE RETAILERS WHERE MOBILE SHOPPERS PURCHASE THE MOST ON SMARTPHONE Walmart :* *macys TARGET. LOWE'S КОНES COSTCO 23% 14% 14% 14% 10% 9% 8% 8% 7% 7% ON TABLET Walmart* *mocys TARGEL консS | LOWE'S Sears Walgeana 24% 22% 19% 17% 14% 13% 12% 9% 8% 7% SLOW LOAD TIME IS THE NUMBER ONE REASON FOR AN UNSATISFACTORY EXPERIENCE SLOW LOAD TIME POOR NAVIGATION CНЕCКOUT PROBLEM 50% SMARTPHONE APP 35% 19% 65% SMARTPHONE SITE 32% 24% 67% TABLET APP 24% 57% 45% 39% TABLET SITE 32% THE PATHS TO PURCHASE AFTER BROWSING ON A MOBILE DEVICE BROWSE SMARTPHONE TABLET BROWSE 32% 27% Completed purchase on smartphone 27% Completed purchase in-store 33% Completed purchase on tablet ------ Completed purchase PURCHASE in-store PURCHASE ----- ------> 20% 19% 21% 19% Completed purchase on tablet Completed purchase on home computer Completed purchase on smartphone Completed purchase on home computer BUYING ON MOBILE DEVICE AFTER SHOPPING IN-STORE 41% 31% have made a purchase on said the main reason was better price their mobile device after shopping in-store mobiquityinc.com Commissioned by Mobiquity Inc. and conducted by Equation Research. M mobiquity %24 ------

Mobile Retail Experience

shared by Mobiquity on Dec 18
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While Black Friday and Cyber Monday 2012 proved that mobile commerce is growing steadily, new research by Mobiquity reveals that the top 20 brick-and-mortar retail brands still fall short of consumers...

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Don Naylor

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Technology
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