Transcript

The Mobile Platform Race

symb The Mobile Platform Race DevEconi1 Insights and figures from Developer Economics 2011, the definitive report on mobile developers, apps and brands going mobile. Developers Published July 2011 I www.DeveloperEconomics.com Black ackBerry START symbiz 2011 2011/ Android Blackberry ioS (iPhone) Java ME Mobile web Symbian Windows Phone Developer Mindshare Mobile web as a platform has seen an impressive upturn in usage, and is now in third position in our Developer Mindshare Index, after Android and iOS % of developers using each platform, irrespective of current platform ioS (iPhone) Windows Phone Android Blackberry Java ME Mobile web Symbian 67% 59% 56% 45% 46% 38% 36% % growth since 2010 % growth since 2010 % growth since 2010 % growth since 2010 % growth since 2010 % growth since 2010 % growth since 2010 +8% +5% +9% -4% °+16% -8% °-3% Brands comissioning B2C apps App Stores FUNDS Fuel Fuel Platform Fragmentation Despite the bad press, Android fragmentation is not as bad as previously thought. It's BlackBerry and Java ME that exhibit the greatest amount of fragmentation Number of app versions (SKUS) developers need to develop per app ioS (iPhone) Windows Phone Android Blackberry Java ME Mobile web Symbian 7% 15% 4% 27% 8% 18% 15% 93% 85% 96% 73% 92% 82% 85% 1 to 10 versions • Over 10 versions 1 to 10 versions Over 10 versions Primary Distribution Channel Today, app stores are the primary go-to-market channel for 45% of mobile app developers. However, the extent of their use varies by platform % of developers using app stores vs. using own website as their main app distribution channel ioS (iPhone) Windows Phone Android Blackberry Java ME Mobile web Symbian 54% 13% 47% 20% 78% 10% 27% 29% 31% 33% 33% 14% 43% 28% app store own portal/website app store own portal/website Revenue Index Not all platforms are born with equal revenue potential. iOS and Java ME are the most lucrative platforms in terms of per-app revenues Per-app revenues, relative to Symbian (taking Symbian=1) ioS (iPhone) Windows Phone Android Blackberry Java ME Mobile web Symbian 1.7 2.4 3.3 2.7 1.6 1.0 1.2 O Symbian =1 ....-**. • Symbian =1 Revenue Models Approximately 50% of app developers in our survey make money through a salary or commission, confirming that corporate monetisation is becoming as important as making money directly through applications % of developers using each type of revenue model Windows Phone Android Blackberry ioS (iPhone) Java ME Mobile web Symbian 48% 48% 44% 44% 46% 54% 45% 74% 58% 84% 92% 71% 84% 63% • Corporate funded (salary, commission) • Corporate funded (salary, commission) • Direct revenues (pay-per-download, ads, freemiums) Direct revenues (pay-per-download, ads, freemiums) FINISH Developers For more information and analysis, download the full Developer Economics 2011 report. CREATED BY: SPONSORED BY: Cisien BlueVia Free download at www.DeveloperEconomics.com mobile *Licensed under a Creative Commons Attribution 3.0 License (CC ..... sounas

The Mobile Platform Race

shared by visionmobile on Sep 06
1,479 views
2 shares
0 comments
How do mobile platforms stack up? This infographic presents key metrics for 7 major mobile platforms, including developer mindshare, platform fragmentation, revenue index & models and distribution channels.

Source

Unknown. Add a source

Category

Technology
Did you work on this visual? Claim credit!

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size