The Mobile Life

THERE ARE 7.2 BİLLION PEOPLE ON THIS PLANET More people have access to smartphones than toothbrushes SMARTPHONES ARE EVERYWHERE 12% Of adults use their smartphones in the shower 75% Use their smartphones while in the bathroom 19% Have dropped a phone in the toilet MORE THAN JUST A PHONE... WHEN PEOPLE USE SMARTPHONES THEY FEEL | CONNECTED PRODUCTIVE EXCITEMENT CURIOSITY EIGHT OUT OF TEN MEN SAID THEIR SMARTPHONE MADE LIFE BETTER MOBILE & ONLINE ORDERING 95% 64% 90% OF SMARTPHONE USERS 64% OF THOSE SEARCHES 90% CONVERT WITHIN CONDUCT RESTAURANT CONVERT TO PURCHASES IN ONE DAY SEARCHES ONE HOUR WHY MOBILE AND ONLINE ORDERING? 73.3% LIKE PLACING ORDERS QUICKLY 52.3% WANT TO AVOID WAITING IN LINE 20.9% FIND IT EASIER TO REDEEM COUPONS & PROMOTIONS 18.7% PREFER PREPAY TO CASH REGISTER TRANSACTIONS MOBILE COUPONS GET 10 TIMES | THE REDEMPTION RATE OF TRADITIONAL COUPONS THE NUMBER OF ORDERS PER MONTH INCREASES BY AN AVERAGE OF 11% WHEN RESTAURANTS ENABLE ONLINE & MOBILE ORDERING MOBILE & ONLINE ORDERS ARE ON AVERAGE 30% HIGHER THAN THE INDUSTRY AVERAGE TICKET Sources: XAd-Telmetrics| Mobile Marketing Association of Asia | 11mark | Harris Interactive | Plaxo | IDC | Nielson | Google Mobile Leads| Interactive Advertising Bureau and Viggle | Google Insights | Mobile Marketing Association | Splick-it Data & Research TM splick.it (D)