The Mobile Landscape in Canada

BIG FISH THE MOBILE LANDSCAPE MEDIA IN CANADA INTERNET & MOBILE MARKETING The future is now! 74% of Canadians own a mobile phone The Canadian wireless industry is evolving at a rapid pace. This infographic looks at consumer uptake of new mobile technology, and how responsive Canadians are to innovation in this space. Percentage of mobile phone owners with a... Smartphone Data Plan Tablet 48% 47% 20% How are we using our Smartphone? @ 93% 87% 81% Text Messaging Local Segrch Email 74% 69% 63% Internet Product/Service Social Networks Research 79% don't leave home without their Smartphone! Have you ever...? Downloaded an App Scanned a QR Code Made a Purchase on Your Phone Tried Shortcode Texting Interested in storing info on your Smartphone? Membership Cards - 53% Transit Pass - 47% Loyalty Point Cards - 45% Gift Cards - 44% Coupons - 43% Debit Card - 29% Credit Card - 25% Send coupons to my phone, based on my location! If you send coupons to my phone I'm also willing to let you send 43% me advertisements. 13% Big Fish Media is a Canadian Mobile Marketing Agency. We help companies and brands connect with consumers exactly where they are right now: online and on their mobile device! Sources: 1. Cell Phone Consumer Attitudes Study. CWTA. 2011 & 2012. 2. 2012 Mobile Future in Focus, comScore. February 2012. 3. Canadian Wireless Telecommunications Agency. 4. Our Mobile Planet: Canada. May 2012. BIGFISH MEDIA www.BigFishMedia.ca BIG FISH THE MOBILE LANDSCAPE MEDIA IN CANADA INTERNET & MOBILE MARKETING The future is now! 74% of Canadians own a mobile phone The Canadian wireless industry is evolving at a rapid pace. This infographic looks at consumer uptake of new mobile technology, and how responsive Canadians are to innovation in this space. Percentage of mobile phone owners with a... Smartphone Data Plan Tablet 48% 47% 20% How are we using our Smartphone? @ 93% 87% 81% Text Messaging Local Segrch Email 74% 69% 63% Internet Product/Service Social Networks Research 79% don't leave home without their Smartphone! Have you ever...? Downloaded an App Scanned a QR Code Made a Purchase on Your Phone Tried Shortcode Texting Interested in storing info on your Smartphone? Membership Cards - 53% Transit Pass - 47% Loyalty Point Cards - 45% Gift Cards - 44% Coupons - 43% Debit Card - 29% Credit Card - 25% Send coupons to my phone, based on my location! If you send coupons to my phone I'm also willing to let you send 43% me advertisements. 13% Big Fish Media is a Canadian Mobile Marketing Agency. We help companies and brands connect with consumers exactly where they are right now: online and on their mobile device! Sources: 1. Cell Phone Consumer Attitudes Study. CWTA. 2011 & 2012. 2. 2012 Mobile Future in Focus, comScore. February 2012. 3. Canadian Wireless Telecommunications Agency. 4. Our Mobile Planet: Canada. May 2012. BIGFISH MEDIA www.BigFishMedia.ca BIG FISH THE MOBILE LANDSCAPE MEDIA IN CANADA INTERNET & MOBILE MARKETING The future is now! 74% of Canadians own a mobile phone The Canadian wireless industry is evolving at a rapid pace. This infographic looks at consumer uptake of new mobile technology, and how responsive Canadians are to innovation in this space. Percentage of mobile phone owners with a... Smartphone Data Plan Tablet 48% 47% 20% How are we using our Smartphone? @ 93% 87% 81% Text Messaging Local Segrch Email 74% 69% 63% Internet Product/Service Social Networks Research 79% don't leave home without their Smartphone! Have you ever...? Downloaded an App Scanned a QR Code Made a Purchase on Your Phone Tried Shortcode Texting Interested in storing info on your Smartphone? Membership Cards - 53% Transit Pass - 47% Loyalty Point Cards - 45% Gift Cards - 44% Coupons - 43% Debit Card - 29% Credit Card - 25% Send coupons to my phone, based on my location! If you send coupons to my phone I'm also willing to let you send 43% me advertisements. 13% Big Fish Media is a Canadian Mobile Marketing Agency. We help companies and brands connect with consumers exactly where they are right now: online and on their mobile device! Sources: 1. Cell Phone Consumer Attitudes Study. CWTA. 2011 & 2012. 2. 2012 Mobile Future in Focus, comScore. February 2012. 3. Canadian Wireless Telecommunications Agency. 4. Our Mobile Planet: Canada. May 2012. BIGFISH MEDIA www.BigFishMedia.ca BIG FISH THE MOBILE LANDSCAPE MEDIA IN CANADA INTERNET & MOBILE MARKETING The future is now! 74% of Canadians own a mobile phone The Canadian wireless industry is evolving at a rapid pace. This infographic looks at consumer uptake of new mobile technology, and how responsive Canadians are to innovation in this space. Percentage of mobile phone owners with a... Smartphone Data Plan Tablet 48% 47% 20% How are we using our Smartphone? @ 93% 87% 81% Text Messaging Local Segrch Email 74% 69% 63% Internet Product/Service Social Networks Research 79% don't leave home without their Smartphone! Have you ever...? Downloaded an App Scanned a QR Code Made a Purchase on Your Phone Tried Shortcode Texting Interested in storing info on your Smartphone? Membership Cards - 53% Transit Pass - 47% Loyalty Point Cards - 45% Gift Cards - 44% Coupons - 43% Debit Card - 29% Credit Card - 25% Send coupons to my phone, based on my location! If you send coupons to my phone I'm also willing to let you send 43% me advertisements. 13% Big Fish Media is a Canadian Mobile Marketing Agency. We help companies and brands connect with consumers exactly where they are right now: online and on their mobile device! Sources: 1. Cell Phone Consumer Attitudes Study. CWTA. 2011 & 2012. 2. 2012 Mobile Future in Focus, comScore. February 2012. 3. Canadian Wireless Telecommunications Agency. 4. Our Mobile Planet: Canada. May 2012. BIGFISH MEDIA www.BigFishMedia.ca