Is Mobile Internet Taking Over Desktop Usage?

dekh



THE MOBILE WEB

WILL IT REPLACE DESKTOP USE?



7 Billion Total Population

2.33 Billion Internet Users

1.2 Billion Mobile Internet Users

1/3rd of the Total Population are Using Internet



5.9 Billion Out of 7 Billion People Worldwide Are Mobile Users

OUT OF THESE MOBILE USERS

17% Use Mobile Web

A Total Of 1.2 Billion Mobile Web Users World Wide



THE DEMOGRAPHICS

GENDER

MALE 51.3%

FEMALE 48.7%



AGE GROUP

13-17 6.9%

18-24 17.2%

25-34 25.6%

35-44 20.7%

45-55 15.6%

55+ 14.6%



COUNTRY

MOBILE USER % OF POPULATION (PER 100 PERSON)

THE AMERICANS 103.3%

EUROPE 119.5%

CIS 143%

ARAB 95.7%

ASIA 73.9%

AFRICA 53%

30% of the World Mobile Users Live In China (963 Million) And In India (844 Million)



OPERATING SYSTEMS

ANDROID 68.3%

IOS 18.8%

BLACK BERRY 4.7%

WINDOWS 2.6%

LINUX 2.0%

OTHERS 3.6%



MOBILE WEB IS USED FOR...

Games 61%

Weather 55%

Maps/Search 50%

Social Media 49%

Music 42%

News 36%



SOCIAL ON MOBILE

facebook

680 MILLION Out of 1.6 Billion Monthly Active users Use Facebook On Mobile

YouTube

200 MILLION+ Videos Watched On Mobile Devices Each Day

twitter

82.5 MILLION Out Of 165 Million Users use Twitter On Mobile



DESKTOP VS MOBILE

SURVEYS & RESEARCH 73% DESKTOP 27% MOBILE

READ & SEND EMAILS 57% DESKTOP 43% MOBILE

SOCIAL MEDIA 54% DESKTOP 46% MOBILE

READ NEWS 57% DESKTOP 43% MOBILE



HOW FAST IS MOBILE INTERNET GROWING?

BY 2014 MOBILE INTERNET SHOULD TAKE OVER INTERNET USAGE

GLOBAL MOBILE VS. DESKTOP INTERNET USER PROJECTION, 2007-2015E dekh Sig THE MOBILE WEB WILL IT REPLACE DESKTOP USE? 7 Billion Total Population 2.33 Billion Internet Users 33.3% 1.2 Billion Mobile Internet Users (.c 66,79% (c- 1/3rd of the Total Population are Using Internet OUT OF 17% THESE MOBILE USERS 5.9 Billion Use Mobile Web Out of 7 Billion People Worldwide A Total Of 1.2 Billion Are Mobile Users Mobile Web Users World Wide THE DEMOGRAPHICS GENDER dekh dekh MALE 51.3% 48.7% FEMALE AGE GROUP 6.9% 13 -17 100 17.2% 18 -24 100 25.6% 25 -34 100 20.7% 35 -44 100 15.6% 45 -55 100 14.6% 55 + 100 COUNTRY MOBILE USER % OF POPULATION (PER 100 PERSON) CIS THE AMERICANS EUROPE 143% 103.3% 119.5% ARAB ASIA 96.7% 73.9% AFRICA 53% 30% of the World Mobile Users Live In China (963 Million) And In India (844 Million) OPERATING SYSTEMS 2.6% - -2.0% 3.6% 4.7% 18.8% ANDRIOD IOS BLACK BERRY WINDOWS 68.3% A LINUX OTHERS MOBILE WEB IS USED FOR .. 61% Games 100 55% Weather 100 50% Maps/ Search 100 49% Social Media 100 42% Music 100 36% MEWS News 100 SOCIAL ON MOBILE facebook. YouTube 680 MILLION twitter Out of 1.6 Billion Monthy 200 MILLION+ Active Users Use Facebook 82.5 MILLION On Mobile Videos Watched On Mobile Devices Each Day Out Of 165 Million Users Use Twitter On Mobile DESKTOP (VS MOBILE 27% 43% 46% 54% DESKTOP MOBILE 43% 57% DESKTOP MOBILE 57% DESKTOP MOBILE 73% MOBILE DESKTOP SURVEYS & RESEARCH READ & SEND SOCIAL MEDIA READ NEWS EMAILS HOW FAST IS MOBILE'INTERNET GROWING? BY 2014 MOBILE INTERNET SHOULD TAKE OVER INTERNET USAGE GLOBAL MOBILE VS. DESKTOP INTERNET USER PROJECTION, 2007 - 2015E 1,800 1,600 MOBILE INTERNET USERS 1,200 800 DESKTOP INTERNET USERS 400 2007 2009 2011E 2013E 2015E Sources http://www.itu.int/ http://www.smartinsights.com/ http://www.digital-tsunami.com/ http://marketingprofs.com http://www.harrisinteractive.com/ http://www.seobook.com/desktop-vs-mobile-usage http://www.slideshare.net/MicrosoftTag FLYING START ONLINE www.flyingstartonline.com INTERNET USERS (MM)