The Mobile Imperative

The Mobile Imperative Tomorrow's students are mobile- what's ahead for higher education 62% How time is spent on smartphones of millennial mobile device owners 80% are more likely to check social media updates rather than news first thing in the morning apps Percentage of users who share content daily through Facebook on their mobile device 20% North 32% America 27% Asia web browser 10% America South 24% Europe 4% Africa 2% Australia On average, each millenial owns 2.4 devices 72% How they connect on the go: of the best-selling apps in Apple's iTunes App Store in 2012 were aimed at preschoolers and children in elementary school 38% 71% wi-fi music laptop player 52% C 30% 62%, of children now have access tablet smartphone to a smartphone or tablet Tablet sales Number of mobile phones, by country billion predictions 2013 500- million 172.4 million units 2016 282.7 million units Japan Pakistan Germany Nigeria China India USA Brazil Russia Indonesia 73 The average teen sends more than 50 texts a day minutes 94% 11-14 spend, on average, 73 minutes a day texting Kids of students text every day 57% 75% 58% of college students use a smartphone of students have their phones near them 24 hours a day can't go more than an hour without checking their phone 93% of students feel their smartphones make their lives easier Go live in just hours with our fast, affordable, and flexible solution-Ellucian Mobile learn more at Ellucian.com/mobile Sources: The Nielsen Company - Pew Internet and American Life Project - Mobile Marketing Watch - PC World - somobile - Wakefield Research - Common Sense Media - Bill and Melinda Gates Foundation - The Boston Globe