Mobile Gaming in China Statistics and Trends

Mobile Gaming in China Estimated Chinese Mobile gaming Market Revenue $0.75 billion $1.5 billion $2.9 billion $7.4 billion 2012 2013 2014 2018 The estimated number of mobile gamers in China is 450 Million 450 Million Chinese Mobile Gamer's Demographics Male Female 57% 43% 45% of mobile gamers play only single-player games. 45% Estimated Time Spent by Gamers on Mobile Games Per Day Less than 10 minutes minutes 20-30 minutes 30-60 minutes 10-20 19.4% 16.3% 17.1% 17.2% More than 4 hours 1-2 hours 2-4 hours 14.5% 9.8% 5-7% 40.9% of Chinese mobile gamers only play those games that are free to play. 40.9% Favorite Mobile Games By Genre Casual Games Racing Role-playing Games Games Others 33.0% 20.2% 17.4% 29.4% 96% of Chinese mobile devices have at least one game app installed on them. 96% The average mobile gamer installs a new mobile game every 3.48 days. 3.48 days Number Of Games Installed Per Month 3-5 10.3% 5.2% 16.4% 6-10 11-20 20+ 29.1% 23.6% 15.4% There are 1.6 Chinese gamers for every American gamer Estimate Average Revenue Per Paying User of Chinese Mobile Gamer is $32.46 as compared to $26.72 in US $32.46 $26.72 Tencent dominated China mobile game market with 7 out of the top 10 mobile games Tencent R Tencent Tencent R Tencent Tencent Tencent Tencent Tencent R Gunz Dash Popstar ZPLAY STAR Tencent R Lite QQ Fight the Landlord Tencent R 4 OO Speed Up Aripop Наррy Elements aster Tencent R 6 NO Rhythm Master Tencent iR Craz3 Match Tencent R National War Planes Temple Run 2 乐 逗 游戏 Y GAnes Tencent R Thunder 10 G Fight Compiled & designed by: GO-Globe web design web applications identity seo Sources: http://venturebeat.com/2014/08/04/chinas-mobile-game-market-to-grow-a-scorching-93 -to-2-gb-in-2014/ http://www.pocketgamer.biz/asia/data-and-research/58833/18-key-trends-from-the -chinese-mobile-games-market/ http://avazuinc.com/wordpress/wp-content/download/en/China%20Mobile%20Game %zolndustry%20lformation%20Handbook%20201406.pdf http://www.newzoo.com/insights/chinas-tencent-takes-1-spot-global-games -marketfree-report/ http://www.chinainternetwatch.com/10201/top-10-android-app-stores-mobile-games/ http://www.vungle.com/blog/5-stats-will-change-perception-mobile-gamers/ http://www.vungle.com/blog/7-realities-of-publishing-a-mobile-game-in-china/ http://www.superdataresearch.com/blog/mobile-games-brief/ FREE