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The Mobile Developer Journey

Customers THE MOBILE DEVELOPER JOURNEY Apps As part of our Developer Economics 2010 research, VisionMobile highlights some of the most important factors in a mobile application's journey from conception to Developers monetization. Based on Developer Economics 2010 and Beyond, published in July 2010. Large Market Pénetration 73% •Platform selection Revenue potential (direct or advertising) 54% Choice of platform is primarily • Quick coding and prototyping based on commercial and not 44% technical reasons. Commercial Technical Installed base vs. available apps disparity The 'old guard' (Symbian, Java ME and Flash) have a larger installed base, but a smaller number of available apps than the newer platforms (Android, iPhone, BlackBerry) Installed base (as of H2 2010) O =100 million 60 million 20 million 104 million 390 million 1400 million 3,000 million #* BlackBerry symbian 225 thousand 72 thousand 8 thousand 7 thousand 5 thousand 45 thousand 00000 00000 • =10 thousand Number of available apps (H2 2010) Learning Curve Android iPhone Java ME Windows Mobile Developement BlackBerry The easiest platform to master is Android (5 months), while the hardest is Symbian (15 Months Symbian 10 15 20 Android iPhone Java ME Windows BlackBerry Symbian months) Mobile Best platform aspects and top pain points As voted by at least 50% of the platform's respondents OBest aspects •Top Pain points Quick coding and prototyping: Expensive IDE: Great Ul in apps: Slow-starting emulator: symbian BlackBerry Low-cost developer tools: Poor mirroring of target device: Symbian iPhone Go-to-market The three most common 6% 14% channels to the market for 38% 11% mobile developers are app stores, direct website 7% symbian downloads and commissioned 32% apps. The selection of market channels varies by platform. 76% 16% Primary market channel App Store Via customer Website Other 4% 26% 26% 47% 53% 23% 23% 26% Java ME Android Time-to-market for apps App stores have drastically reduced time-to-market for apps, from 68 days across traditional channels to 22 days via an app store •App Store ODirect Download • Via Customer 22 days 38 days 43 days 36 days 35 days 69 days 58 days •76 days 112 days Time-to-shelf Time-to-payment • Monetization Monetization is a key challenge for mobile developers. The majority of respondents hopes to reach their target revenues, while 1 in 5 reports poor revenues. 8% Other 24% Poor 5% Very good- more than projected 24 37% Promising- will reach the target 26% Good- as projected For a complete analysis on the developer experience, download the free, 63-page report "Developer Economics 2010 and Beyond". CREATED BY: SPONSORED BY: Cision Jelefonica mobile sounas %24 %24

The Mobile Developer Journey

shared by sounas on Jun 25
An infographic about the entire mobile developer journey, from app design and platform selection to market delivery and monetization.


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